Video size: 1280 X 720853 X 480640 X 360
Show player controls
I hope you liked that video - it took 2.5 months to make. If you want to support us making more videos like this, consider supporting us on patreon 💛: www.patreon.com/answerinprogress
Are you juicing or?...
Nice click bait, i guess you got the views you want. But what a rubbish content, i hope you aren't serious about the 2.5 months.You're probably too young to understand, but thats what ALL websites used to look like. Its just that Japanese people are very resistant to change.
@pseydtonne I have searched for this comment thru so many comments T.T thank you. yes. this. \o/ 👏
Wow, just 2.5 months? This small brain is amazed 😮 And I love how you presented your research! I wish I could do that too... But as you've said, "it's hard for me to understand because I'm not used to it." I need more practice... 😣
Well made video, but Chinese websites are the same too. People are able to consume a large amount of information without being overwhelmed and it does mirror the off-line world too. The background stack/technology insightwas interesting, is the same for China too? Similarly India has possibly the highest number of diverse mainstream languages and therefore websites in these native languages (non-English) - do they throw up a similar trend?
I am a front-end web engineer in Japan. Most websites in Japan are generally built using a CMS like WordPress.Japanese people want very detailed information, whether it is a product sales site or a content business site.If they cannot get detailed information, they will not buy the product or service. Also, if the information on the website is incorrect, there will be complaints, and companies are very afraid of that.As a result, they create very text-heavy Web pages.For Japanese people, it is important to have a lot of information and accurate content, no matter what device they use to connect to the Internet.
As someone who works with japanese people yes it’s true, even on the report itself. If other people wants to use a clean, minimal, and on point presentation slides, japanese people like to see a slide full of numbers, text, table with chart behind it, with callouts, don’t forget to give it variance of color to signify something. At first time, I was confused on how people would like to see that but now I understand why japanese people like to read as much information as possible.
@music by longzijun it's the same with game design. I can't deal with the way japan design tutorial level. Way to long and why must it be compulsory. Lack of player freedom is also another thing. Which is why Darksoul series was such a surprise to me cause I don't know that they are game dev from Japan that can design game that way (non tutorial + non spoon-feeding + player freedom)
so instead of putting one small asterisk. They just write down the whole asterisk. I need that.
I wonder if yall realize you can still get all that information across in a far more digestible way. An attractive website doesn't have to have incorrect or missing information😭
Interesting because text heavy content in the west turns people off. People in the west like to move fast with the Internet and thus too much text becomes a deterant to users.
Hello from Japan!I'm only 14 years old, so I didn't know the history of the Internet in Japan. So I was thinking that the Japanese internet just hasn't evolved since the 90s. My English isn't that good, so I may be mistaken, but I want to thank Clip-Share's algorithm, this channel, and the sponsors for showing me this interesting video!
So odd given how advanced Japan is with poor everything else
Danggg! I'm not a native speaker of the English language either, but yo, your English is awesome, sounds really good to me. You really got it, pal. My regards to you from Brazil 🇧🇷 おめでとう！英語は上手ですよ。むぎさんは素晴らしい人ですよねー。
Your English is actually very, very good!
You’re so sweet🥺
You’re English is perfect! 100% I would have assumed you were a native speaker if you didn’t say you were from Japan
I'm a 25+ year software engineer (from UK), and half of that work lifetime has been spent in Japan (where I am now). While I'm not primarily a "front-end developer" (I'm backend, server), I do interact with the engineers who do that stuff. So I guess I have some insight into, biased with my own opinions and feelings.Whilst there may have been technical drivers for why the page design was information dense at the start, cultural reasons are why that design language has remained prevalent and is only changing in a small subset of the Japanese internet now.The big cultural thing I've seen is that everything must be fully explained... in DETAIL! If it's not explained, it's not to be trusted. Japanese users won't actually read all that info, but they expect it to be presented. (This applies to Powerpoint presentations too, they are crazy high information density, rather than a simple set of bullet points that get elaborated upon in the verbal presentation). Japanese seem to be very good at taking dense information, blanking it out and only absorbing the stuff that needs to be known. (Same with signage, written and audio... train stations and the city are an audio cacophony just hammering away at you).A website is just a online version of a formal printed document. (Another aside, if you doing something formal like buying a house, rather than send it to you, they get you to go in person to an office, and a formally qualified person will read you the small print!!! So, so, boring. As they read it to you, they then highlight with a pen the actual bits you should just skim read. Anyway I digress).The other big culture point will be resistance to change. That's why new design language influences from other places haven't been largely adopted.Some of the small startups, providing things like HR software, etc now do seem to have more Western Style design. But as more functionality gets added, and with a lack/shortage of expertise in the Product Design, Information Architecture and Web Designer area, it often falls to Project Managers and Software Engineers to add in this new functionality into the UI design... and frankly we aren't that good at doing it.
I worked as a software architect in Japan for 6 years, and I share your views. "resistance to change" is a big factor, not only Japan is a very conservative and conformist country, but also mimicking other behavior and improving without changing everything is in general considered a good thing and is central. Kaizen culture is very present in IT.
I'm Japanese and I approve this! lol I've always wondered why many of our web pages still look exactly like local grocery store flyers. I have my own theories, yet your content is very informative and convincing. Awesome work!
Honestly, I think it's cool. Japan generally seems over the top visually in Tokyo and Shibuya, but that stuff looks lovely. Peak capitalism, but with a culture that has found a way not to degenerate into whatever America is now of days.
pls tell us your theory
i’ve always thought this but about japanese instruction manuals 😆
Yeah!. Tell us your theories
Sir,As a human with a very high level of curiosityI'd like to listen to your theories
I have wondered about this exact premise since I moved to Japan several years ago. Amazing research and discoveries!! I feel like I finally have some answers to this question. Actually there was a point where it was bothering me so much that I was asking my Japanese friends and colleagues about it in a casual-survey kind of way, and several people said that they preferred the look of typical Japanese websites like Yahoo or Rakuten because the large amount of info made them trust it more. They said that when they looked at more simple web pages, it felt like something was being hidden. And that's when I realized that when you go to many kinds of official stores in person, whether it is for electronics or cakes, the staff will often try to sell you the product by informing you about a ton of details in an impressive and formal fashion. It could just be me, but I saw a kind of parallel between the websites like Rakuten and walking into a Bic Camera and talking with a staff member in their department about one of the products.
Please let me correct one thing. Japanese really don't like the design of Rakuten at all. Everyone think it sucks, but they use Rakuten for economical reason.
I just saw a comment ^ up there somewhere that agrees with u
I wonder if this preference for more information to build trust is a cultural thing. In most collectivistic cultures, everyone knows everyone else & those networks are used to gather information about how trustworthy someone is. It is so engrained into the way we interact with people in society that it's not really considered a big deal to straight up ask questions on the first meeting that a westerner might consider rude & intrusive. So when we cannot get information about someone, it's a possibility that they're actively hiding something or absolutely antisocial. I remember back when I had applied for an international program in Japan, the person through whom the interaction had happened said that they had felt my emails were too short & non-informative & I had thought that was weird because from my perspective, I had been very straightforward & complete in terms of what information I was giving. In India, where I live, we usually have a more concise way of interacting via text but a more elaborate manner in speech. Probably because so many of our electronic interactions happen in English or at least in roman script & a lot of us have low confidence in using the language.
It’s definitely cultural thing. Japanese government still uses floppy disks to record and transmit data. They are still using fax machine heavily in business and normal life. Go to Japan and you’ll find lots of taxis built in 80’s still on the roads. The basic cultural background of Japan is you don’t want to bring new things if the current product or system works. Also it’s more tied into their response/liability issue. If someone wants to bring a new idea, now it’s solely your responsibility if the new product has an issue. This is one of the reason why many Japanese companies lost their market or glory as the industry moved to digital era. Japanese approach works well with analog system. Also it is related to their artisan culture. In short, generally they are slow to adapt a new thing.
Holly crap!! Nearly speechless but I must say. I mean I came in for the useless information and stayed for the *SPECTACULAR* Production and Delivery. You are a true master of presenting complex ideas. WOW!
Me too 😂
Yup, this video's production is better than some multi-billion dollar companies & professional studios - loved it!
This is a very well-made video. I admire your passion and hard work doing hours and hours of research, Sabrina. Felt like I don't deserve to easily consume an 8 weeks of research in 15 minutes. Thank you for sharing with us! Really glad to be here.
cant agreed more, i was looking for this comment...!
Thats what i was about to say! research shes done, the editing, the way she speaks it all catches the listeners attention, i aspire to be as good as her in presenting stuff
ikr!! I feel that I don't deserve that amount of quality content!!!!!It's like eating a delicacy after eating KFC
"Being a STEM student also means that that DIDN'T STOP ME FROM TRYING." That was....kind of menacing, and I love it.
It’s part of the experience. There WILL be a solution or we’ll die trying!
Thanks for close look! I'm Japanese webdev and this have been driving my young colleague nuts in recent years, because he's fed up with 'boring' designs. While I think your notion about the technology is valid, I also think the level at which it contributes to the current state is limited as it's been a while since everything turned into smartphone today.A few problem we have at my team (which has both developers and designers).1. Most companies outsource designs and development through sales or IT dept personnel. (I heard online that it's more a thing in Japan than in America.) This means that someone who gives what's acceptable to the project doesn't have knowledge in digital design key features such as UI/UX design. (Note that kind of IT personnel I'm talking about here has the profession with minimum overlap of knowledge with website development.) Something that seems obvious to us doesn't get approval.2. It seems like none of the company has clear brand message thus it makes incredibly risky and hard to organize their presentation. Sales only cares about numbers (such as clicks and access) which only encourages the design update that moves buttons around the page, but not simplify things. Math here is that more button in place, the more chance people clicks, and optimize it by relocating, not focusing (to avoid risking the reduced choice to be given).3. Much of designers and developers aren't properly educated. Also the access to the resources is very limited as we don't read English. Much of my team except for me reads articles written in Japanese, which only covers tricks and software that was cool in America like 3 years ago, with outdated details and sometimes even wrong instructions. This makes it really hard to catch up with things, and even start getting into the field to begin with.So I think there are culture, or at least corporate and educational culture playing roles here and there. I hope more Japanese designers and sales dept take a look at this problem, or non-problem. Afterall, it's not that we hate stylish websites lol
@fanfan Japan has the most legible writing system in the world
It's okay to use foreign designs as a reference, but you should understand the difference between Japanese and English and so on.Even Clip-Share thumbnails, which are at the forefront of design in terms of attracting users, tend to have a lot of text in Japan.Thanks to kanji, Japanese is extremely legible. If you imagine how difficult it is to read Japanese written only in hiragana, you can easily understand the difference between Japanese and English.
@tm kwb "Customers are gods" makes it hard for foreigners to do business in mediocre Japanese as well. I remember making a hotel reservation, getting all the way to the confirmation part, and then the receptionist started talking really fast in keigo, and I had no idea what was happening. My roommate needed to bail me out, and it was really embarrassing when I realized all I needed to do was say "hai, arigatou gozaimasu!"
@tm kwb I agree. In my team, good designer (as in designer that makes client happy) is the one who can cram as much thing as possible while retaining the cleaner look with designing skillsets.And yeah communication issue may not be related to this but it does take energy away for sure. I was just talking with American engineer on how blaming are handled. I told him that I consult with sales first to get my word aligned with expectation and whatnot. I think it’s nice in some other business but but in this fast moving world.
I’m a web designer in Japan and I totally agree with you… Many of coworkers don’t care so much about appearance. As you said, I have hard time reading English. It takes so much time and tiring to read…Also, as you mentioned, some customers complain about not having enough details. Maybe we Japanese still have “customers are gods”kind of mentality (which is stupid lol) Maybe that’s why we tend to add more.BTW comparing to western world, Japanese business emails are also longer and more complicated. Because “customers are gods” lol
I think you missed one part, a strongly cemented "national" design style which goes with their early adoptions of phones to use the internet, without that they would have been swept up with the rest of the worlds changing much more. Or rather it's all your earlier discarded guesses paired with the last one, the super early internet phone adoptions. And as to why the phone adoption was so strong and so early is because of personal space and privacy, or rather the lack there off. Lacking living space a PC just wasn't viable as a personal computer, there was no space for privacy so phones became the most viable personal internet device as they had well built phone networks early adoption of 2G and the later ones. On the tech side the big difference between Japan and west was also their own mobile internet protocol i-mode which was distinct from the early mobile internet protocols of the rest of the world (WAP). The Japanese mobile internet providers also rolled out unlimited data plans really early compared to the rest of the world where mobile data plans were expensive and cost by bite, so designers didn't have the same pressure to go minimalist, unlimited dataplans were unheard of elsewhere in the early 00's. The nordic countries had a very early adoptions and fast network of cellphones but they also had a strong PC adoption and a such mobile internet didn't have a place until the smartphones of the 2010s when it was equivalent of the internet available on the PC, essentially Japan skipped the PC adoption part of internet usage that the west went through and jumped directly to mobile phone internet.
I'm Japanese and I always wondered why our websites looked like this!! What an amazing and interesting video, thank you!!!
Your content is incredible. I can’t even begin to fathom the amount of time and knowledge you and your team must pour into research, experiments, and editing. Love your work so much!
To sum up, Japan websites are not like any other modern websites prevalent in most of the countries because Japan was ahead in internet and hardware revolution, at least in the earlier stages, leading them to be not compelled to adapt faster. So japan is still in 90’s version web design, and they are profitable so no need to change. And in addition people have got used to this sort of design making it harder to transition to modern web designs.Honestly I had to view the final chapter of this video 3 time to grasp what was the conclusion. And I am still not sure if I get it right.😂The video was like a Japanese website, too much content bombarded. But it was so interesting and creatively made that I watched it till the end and then realized: wait what was the conclusion again? 😅
天呢, it's the first video I watched on this channel and I absolutely adore the way of narration and the way she provides statistic facts that accompaign her conclusions!
I've been fascinated recently with how screen resolution affects things like this. Look at the Terminus font, it looks really weird at a "large" font size on a 4k monitor but a size 9 font on 640x480 monitor it looks great compared to other fonts. Maybe on a low resolution display there's no such thing as clutter because you don't have enough pixels
You are one of the most charming, engaging, and witty presenters I have come across on youtube. I both laughed a lot and learned a lot from this video. Thank you!
Never considered that it could be technology but I'm 100% convinced. I do think culture plays a part too though. I've worked for a Japanese company for the last decade and often have to prepare memos in English that my Japanese colleagues then translate into Japanese. And the Japanese version would look drastically different from the English version. It's way more dense with tons of information and charts of all different shapes and sizes slot into any space there is on the piece of paper in all forms of colours with fonts of all different sizes. So I'd say it goes beyond web design. We also have forms and checklists and stuff that are in English but translated from the Japanese version and it's the exact same issue
While it doesn't change your conclusion much, Japan and China share a set of alphabetical characters. Korea has an entirely different alphabet.
Chinese characters are used in written Korean to distinguish homophones if I'm not mistaken.
Ok, wow. This is one of the best videos ive ever come across holy SHIT. Not just the research but the way u conveyed that research. Ur video style is so interactive, uk EXACTLY when ure audience might lose interest and exactly what u must do to reel them back in regardless of what the topic is. Outstanding, truly 👏👏
10 year old me loved the internet back in 1996. You could find out anything you wanted in full, it made research amazing because the focus of the pages was to impart knowledge!! Each page was basically a small index to any given knowledge base. It seems that the Japanese still value imparting full knowledge to its users who seem to still have the ability to "dive in" and extract what they need! I cant remember the name of the search engine but it was amazing! I typed in "cleaning oil spills". This lead me to a page setup by researchers looking into using hay to mop up oils spills, something about the structure of the hay being perfect for the oil molecules to bind to!! TOTALLY left field. when I was 12 this got me a B+ because when my teacher asked me where I got the information from I said the internet and she said "what's that?" Anyhow that webpage was amazing and it went down for a time only to be bought out and renamed and mutilated by, you guessed it Google!!! Great video
I had to watch 2 times this video, 1st time was for content and the second time was just to appreciate the editing. I have been using YT more than 7 years and why this YT algo took so much time to recommend this channel even though most of the time I watch tech videos only. Hey editor JOE TRICKEY, you're awesome
This video is so well done. The editing is amazing. The information and sorting was incredible. That's one of the best videos I've ever seen on youtube (and I use it since 2008). Congratulations
Video was well done, and very informative. I'm not much of a frontend designer, but i do look into it very often when trying to manipulate my own websites. When i took classes back in college years, i was told to keep track of reference materials and region specific cultures. I learned quite a bit from your video, and was also impressed by your data collection tactics.
Great video...although I have to wonder, if Japanese phones were a decade ahead of those in the West, were they just...casually tolerating information-dense web design on tiny screens that are not optimized for such an experience? And if so...why can't we? I'd love that, as I am one of the (probably rare) people who spends nearly 100% of his internet time at a desktop computer with a 24-inch screen (the only time I browse the internet on my phone is during my lunch break at work), and therefore, I think websites could stand to be MORE information dense. I loved the chaos of the late '90s and early '00s, before Facebook, Twitter and Apple ruined everything. Phones shouldn't be primarily for random browsing, they should be for specific, app-based engagement with online information. The fact that so many companies and people are designing websites FOR phones exclusively is a bit annoying to me. But I guess I'm a technological dinosaur.
As a Japanese person born and raised in the United States, I remember being weirded out every time I visited my cousins and saw them accessing the internet on their flip phones. And this was in 2007. It makes sense now- Japan’s webpages were optimized for tools like flip phones and old computers… I think
@MakiMaki Thanks for letting me know. I appreciate learning about it!
@Melissa Ha Not recently, they just use LINE or other messaging apps these days. But yeah, back then they just use their phones' mail system.
@C Major Productions really cool?
@MakiMaki Americans can only dream of that day doctors and pharmacies use fax and all the medical records are still paper.
Just an observation, and correct me if I’m totally wrong, but I noticed some Japanese people also don’t ask for phone numbers, but still ask for emails for permission to text??
this woman singlehandedly explained everything I learned about SEO in a three day conference in "how technology shaped web design" in less than 5 minutes
I prefer Japan's look extremely, I've noticed it myself when on Japanese news sites and forums. It reminds me so much of what the internet used to look like for the rest of us in the english speaking surface, and sites are just so... bare now. The idea of having a lot more to look at is just better to me, which I know people will disagree with, but the cleanliness and plainness of our design now is just too empty and boring for me. Oh and I'm sure you were already told, but KR isn't logographic, and Hanja isn't really used or needed.
I love these random deep dives. Also your filming style is really engaging so its easy to retain! Thank you!
I loved this video, I'm more used to "modern" websites and also for smartphones, I'm in Massachusetts USA. However, what irks me is when some job websites from companies can feel outdated sometimes. Like some button presses seems to not work or it loads more slowly. Cool to see the cultural differences. I remember growing up and playing Flash games in school, good memories. I loved the editing in this video, it's so fun and engaging, amazing work!
"This is a tricky one, because I was a STEM student, so I don't have a lot of the necessary domain knowledge... However, being a STEM student also means that _that didn't stop me from trying."_ Yeah, this is accurate. I cannot count the amount of times I have gone down a rabbit hole as a result of finding an interesting question and then going "Wait, shit, I have no idea how to approach this."
@Quartz D'Innocence We pursued STEM because it's the one field where you can just try some shit and if it doesn't work you just try some different shit.
Yeah because non-stem students just aren’t curious about the world or the truth… get over yourselves.
@Quartz D'Innocence don't think it's a chicken or egg situation, when civilisation was first born or started to be born we had all these qualities however as civilisation evolved we put systems in place such as institutions and schools that tried to systemise or make our search for answers more efficient
I have a BA in English. When doing research, I average about 70 tabs open at a time. You don't have to be a STEM student to be stubborn and curious.
@Quartz D'Innocence Replace STEM student with philosophy student and get the same results.
This oddly explains the PPT presentations I've seen in Korea. Teaching Business ESL is difficult because the PPTs were so cluttered and everything they said was on the slide. So many slides of straight text, all white backgrounds, sometimes a chart, graph, or decorative picture. They would use company colors that were sometimes hard to see on the white background without shadowing or outlines. And these types of presentations would be demanded by the older higher ups. They would get the same info in a report form and then have to give a last minute presentation for the boss's boss. So my students would have to learn 2 types of slide design, one for Korea and one for foreign business visitors. Then they'd have to decide which one to use or make both then ask their boss to choose (best career option for the worker, kills productivity rates) if foreigners would be involved in the meeting. Very little time was given to making these PPT presentations as well so an entire work day could be delayed just to make a presentation for the boss's boss and then the meeting run out of time.I have yet to meet a worker, no matter high up, that enjoys this system. Yet the people at the top have yet to change it. Samsung has an unofficial retirement age of 60 so hopefully as the seniors retire, some changes will be made. Samsung is pretty quick to implement changes, once they decide on them.
Really cool vid! If you want to quantify culture, you should try looking at the Hofstede institute. They score each culture on a few parameters and are considered the global standard. Would be cool to see if any of those parameters impact the web design matrix placement 😃
I found it amusing when you commented on being overwhelmed by the small images and amount of text on old reddit... as I've written style sheets for youtube (and other sites) that I load through my browser to decrease the size of thumbnails and increase the amount of content on the page. Of course, they update youtube every few weeks and break my styles constantly, but I have a much more enjoyable and less stressful time with my compact/condensed view. But that may come down to (at least in part) having grown up with Windows 3.0/3.1/95 and the early days of the web with altavista and netscape navigator.
I work for a Japanese company and their PowerPoints look exactly like what you describe! Have you considered putting web design practices in relationship with cultural models like 6D from Hofstede?
I'm just so inspired by the hours put into this. 👏
Nicely done. Dunno how old you are, but for me, most Japanese websites remind me of the late 90s website design. Hell, most of them could even exist back then, base on how they look. Bright, all over the place sometimes, a lot of information compressed and so on. Maybe the Japanese simply didn't take on the new "modern" and "clean" way, as you suspected?
Tiny detail but the Korean alphabet isn't logographic, just because some people might be confused, it's actually phonetic! I'm assuming you're talking about Hanja, which was used a long time ago but now is only used for names and to look fancy on official documents or historical things :) It doesn't form part of the actual used Korean writing system, which is called Hangul
There was time that Korean used “hanja” with Korean the same way as Japanese does now. Maybe 30-40years ago newspapers and official documents. I am born in early 80s even i only know really simple basic Chinese characters(less than 100)and my name. You can see more Chinese characters on the street in south east asia like Vietnam Malaysia etc where there is meaningful size of Chinese community than south Korea. I guarantee you need to know zero Chinese characters living normal life in korea.
@Erwan Amans thank you, it's very interesting. and you are right about context in sentences with homonyms
@dosvitania Hanjas are very frequent in news website to serve as abbreviations. You can also find them on advertisements, as an emphasis or puns.Korean uses spaces.It's full of homonyms, in a similar manner to Japanese (I guess, I don't speak Japanese), for the same reasons: 60~70% of the vocabulary is coming from Classical Chinese, and has been tweaked to fit the Korean, non-tonal, pronunciation. Do you have issues differentiating between homonyms when talking? No, because there is context. That's the same thing in written Korean. Theoretically, some homonyms are pronounced slightly differently in Korean: one with a long vowel, the other one without. But this is dying, and you'll hear that mostly in national media (and dictionaries) nowadays.
@dosvitania they do use spaces between words, and as for homonyms i think they don't have too many of them. i imagine otherwise they'd use context (conversation topic, position in sentence etc) to differentiate, just like any other phonetic language!
thank you for an interesting info, didn't know that hanja is not widely used now. i have a question then: how do you understand the difference between homonyms? and how do you differ the words in sentences when those don't use spaces? i'm studying japanese now and if we write using only phonetic alphabets, texts are sometimes really hard to understand without spaces between words.sorry for my eng, i'm ukrainian and still learning
Great video and super informative. I love old reddit, ycombinator, and other text based websites. I've also lived in Japan and used Japanese websites. I find them perfectly usable on my phone. It's also probably why I set my phone text to extra small and zoomed out as far as possible. I like the density.
Rss is a godsend
I worked as a software engineer at one of the top internet sites in Japan for 6 years (one of the companies featured in a screen cap in this video). All the foreign developers constantly clamored for redesigns to a simpler, cleaner site. But time after time after time, user tests grossly favored the old, cluttered designs, so they stuck.It’s a cultural thing by now; everybody’s used to it here in Japan so there’s little chance of it changing anytime soon.
If using a site on a phone while the site being on the old internet state, it better have the balance between using it on a phone and on a computer, like the buttons should be not too small and not too big as well for the phone when touchscreen and for the computer when just using keyboard and mouse
@Miss Plain Jane what kind of question is that?
@Miss Plain Jane already visited Japan a couple times already.
@Miss Plain Jane courteous, stickler for rules, have pretty strict standards that they will follow, and quite traditionalist; they don't change how things are done as long as it's good and efficient.But I like to think that are most professionals who are paid to do work.
@Miss Plain Jane no, but I work with Japanese people. I am from Asia though.
I love how Japan are so specific with what they want, that explains the high level of quality in everything.
This video is soooo cool, great job Sabrina. Then I have to say that, US killed Japan's tech culture, and we could have learned so much from it.
I absolutely LOVE the editing in this video. And also it's thrilling to see you creating such awesome content - I *thought* that was the same person from the Vlogbrothers a million years ago!Not to mention - this video was super fascinating. Thank you!
Sometimes for work, I get to look at the internet in a lot of different countries. Like, one time, we had a project where we were looking at and verifying the map locations and other place card data for universities, airports, and hospitals in several countries but generally not in the countries where the service we were curating is widely and commonly used. It was interesting to see how web building standards for those different types of institutions differed from country to country or region to region.
Hi there! Thanks for doing such informative research on this topic! Though I'm not Japanese, I've often wondered why pages are so dense. And I don't think it's just a Japan-specific topic either. Chinese websites are often just as dense and overwhelming. I think you've raised some very sound arguments for this idea that the preference of culture can sometimes be shaped by the apex of technological advancement in history. I wonder if minimalist websites are also the apex of western web design. Hence there are less and less "breakthrough" in innovative design since the iphone first marketed.
I love this channel, it's so informative and fun at the same time!
I remember that Japanese-style web page was usually used "worldwide" around 10 or 20 years ago. It looks like Japanese people and company eager to conserve the old style.
@Mabaws 5517 I cannot follow what you say. Can you explain again?
The Old Internet feel is Something feel nostalgic for some reason
The editing in this video was god tier!! Love all the videos you guys put out, and I usually just lurk but this one blew me away.
As a UI/UX and web designer in Japan, I can tell you based on my experience is that many of the reasons are due to the many Japanese companies are obliged to print everything as it is required by the law, or they’re afraid that someone will make a claim if they didn’t write it clear enough, and there’s something about the language that makes writing a formal sentence seems longer (yes short and smart catchphrase exist, but it only act as a welcome, if you want to mean a business in Japan, you have to write everything). In the graphic design side, yes Japanese characters just like Chinese are rather larger and have more details than Latin letters, so they have less options in fonts and you can’t have a too small font or smaller details of the characters may not be visible hence making it indistinguishable with other characters.But back to culture, does culture affect this a lot? Yes, because often times the companies tends to provide most information possible to avoid customer claims that are dreaded by Japanese business, and some law that also made in order to avoid those claims. One of my friend who studied Japanese social capital mentioned that Japanese people, despite of its welcoming and harmonious attitude actually have a low trust and very suspicious of others (or in this case a website). A website that does not provide detailed information often gets avoided, and on it also made worse by the fact that many Japanese business actually plays in grey area in a very unfair manner, often time they will trick you with colorful or encouraging title, but makes the fine print complicated to exploit you, even big companies that people used most of the time (several greatest offenders are mobile network, insurance, housing, etc), now imagine if they don’t write the fine print… a society where people don’t usually voice their opinion will tends to just be quiet when exploited, would instead be extra careful to choose website with more information than less, and when they voice their opinion they would be gets too petty that the company would instead write the details to avoid that. It is that circular relationship in Japan that shape the country’s website.Ah and why they avoid dark and not-dense? Maybe it is the Japanese design aesthetic that in scenario where they finally want to make a minimal website, a black on white is the most popular choice, or a soft gradation with low contrast, perhaps some dull color palette are what considered to be stylish, chic and even elegant in Japan.
In Germany we write as little as possible, because everything you write will be used against you.
So they just put up the fine print but less fine.
@グクテテ The part about change isn't about accommodating me. I've always accepted the fact that different cultures do things differently. However, there are certain groups of Japanese who want to change the way things are done but there is still a significant number of Japanese who don't see the need to change. So while Japan has developed so many high-tech things, they aren't quite the norm in everyday life. Yet.
@Lyca it works for them. I was always taught growing up that whatever inconvenience i felt when traveling is normal and expected because i choose to stay in a country completely different from my own. They won’t change things just to accommodate me. I also have a choice to leave if not satisfied.
super informative! i love learning about these random but interesting topics and it teaches us a little sliver of history.
I absolutely love the way this video was made and omg I love your energy and the editing. Thanks for sharing!!
So glad I came across this video. Amazing research, great journalism.
5:57 The fellow scientist in me was so very tickled and pleased to see the disclaimer, "I only failed to disprove something. These are different things." In statistics we never aim to prove what we think is true. You actually have to do a lot of work to disprove that the opposite is true. In the case of this video, you'd have to statistically disprove that Y (web design) is not related to X (country of origin)...for all the stats nerds out there, I'm making this simple, I understand that the stats behind this are not entry level stats 101 methods. If you can't disprove that, then you cannot say that the web design of Japan is "weirdly designed." But...statistically, it was disproven, meaning that you can now say you showed that web design and country of origin have some kind of relationship. You cannot say you proved there was a relationship. Even without statistics, saying you proved something is so very...final, case closed, done. But that isn't how it works. We may not be able to observe something due to limitations (technology is an example), so we interpret data and infer statistics based on past and present knowledge and then adapt our knowledge to new information. Up until recently, we assumed all fish were cold-blooded and so that was our claim, but we recently discovered a warm-blooded fish. If we had simply stopped and said, you know what, we proved fish are cold-blooded, lets move on, we would have never discovered this really cool exception. And if there is an exception, what does that mean? How did this fish evolve one system so vastly different than other fish? (edit: Was in a rush to make it to my DnD campaign, realized during the session that my X and Y were switched, fixed now).
As a liver in Japan and a worker in Japan I think probably there’s a bit of “if it ain’t broke, don’t fix it” attitude at play too. The company I work for uses SHOCKINGLY old internet technology to do business, and it’s a big company. There’s no need to change it, it seems, because it works well enough for them. Though as a person coming from the west it’s a nightmare to navigate (especially in Japanese). As a designer I’ve always been fascinated by this phenomena so I appreciate you doing all this legwork about it!
Ok that's nice liver, now let's hear from brain please.
@Krissy Diggs I mean, it did sound funny... to the ones that are making fun of it, that is
@ᄋм because I just thought it sounded funny…. Jeez I didn’t think everyone would make fun of me for a stupid word. 😓
liver? lol never seen someone using this word
As I a pancrease in Japan I concur.
thanks for sharing! I love how compassionate you are in the presentation!! :)this is unexpectedly an amazing piece of information that I never thought I need!
Your process is very interesting and fun! Keep doing these awesome vids please!
It must have taken freaking lottttttttttttttt of time to do such a thorough analysis. Kudos!!!
Oh my gosh, what a GREAT work you did, literally. Thank you! ❤
My main takeaways from the video:- Websites across the world began simplifying to accomodate for smartphones- Japan had smartphones 10 years before everyone else so they evolved differently: They just got used to browsing websites like that- Japanese websites just look like websites used to look before they all underwent simplification
Yeah... when I see a Japanese website, it reminds me of The Internet from 15 years ago - which isn't a bad thing IMO
@Telleva very good summary, only I'd like to add that these issues do not only occur when you return to a tab after doing something else. Often enough I open apps like instagram or reddit, see something interesting, but before I can click on it the app finishes loading and the post I just saw is now somewhere deep down and I'd have to scroll for ages to find it again.
@Telleva There is also a lot of bloat in code where the frameworks that deliver the content would use megabytes of resources to download. What traditionally existed on the server side to generate webpages dynamically is now computed more and more on users' devices. That would be unthinkable for 2G/3G connections. Since bandwidth isn't as rationed to the degree it once was, we started taking it for granted.
@モチポンズ For me my biggest hate with infinite scrolling is when you accidentally hit the wrong button when scrolling, resulting in you completely losing where you are. With pagination you just loaded a page of things, and if something happened you knew which page you had to jump back to. I can't count the amount of times I've accidentally hit a button on Instagram and it's zoomed to the top and refreshed my feed, meaning that what I was trying to look it vanishes into the void.
@Caio Alexandre Troti Caetano this is, in fact, the entire point in the 'feature'.
This was informative and hilariously chaotic. Really great stuff
I only just picked up on this a few days after watching this video, but every japanese web-page I've ever used has had the same font. Its not a very nice font and I've always noticed it, but I've only just realised that its always the same font on every japanese website. And now I know why
As someone who is learning Japanese, the alphabet(s) is one of my favourite parts. By this time, I can read Hiragana and Katakana like how I read English. Kanji?? Um…yeah. So, seeing Sabrina be surprised by the alphabet is kind of funny.
every video of yours blows me away more than the last, the editing on this is top notch
Japanese appreciate/demand a certain level of clutter. Walk down a street in Akihabara or Harajuku, your vision is bombarded with messaging. Pick up any manga book and each page is filled with action and characters and colors (where colored) and dozens of text bubbles. Look at Japanese magazine or newspaper design, easily double the number of elements per page as a comparative western one. If you've ever been in a cramped Japanese house, you understand the thousands of trinkets and clothes and papers and blankets and tons of junk/treasures piled up on every horizontal surface. They live in a world that is hard to comprehend to someone who hasn't been there. Tokyo has 35 million people in an area the size of Delaware. Simply a lot more stuff packed into a much smaller space. Their web design is no different. I wouldn't dismiss culture so quickly. (I lived in Japan for 15 years, have lived in Thailand the past 17.)
i had a vague idea that Japan's tech was way ahead but dang, I did not know it was SO ahead
The amount of work put in this video is freaking amaziiing. well done
Hi! So I see you have a bibliography for this vid, but do the other two include their informational sources? If not, I would loveeee to see that in the future! I care a lot about fact-checking the content I see on youtube, and since you all cover a wide range of topics, I’d love to see where you get your info! (: Thanks for all your hard work!!
The fact that Sabrina had trouble filtering out porn because there was so much of it basically summarizes the internet as a whole
@Repent and believe in Jesus Christ fun fact j-cheezy actually gives THE BEST HEAD available outside of heaven
Human hornisses knows no limits
@Claire Fox "there's always some new site, I browse all day and night"
I'm disappointed cats didn't come up just as often as porn :(
@TokyoXtreme Why? you really wish to flood the keep and then take on the responsibility of feeding them and caring for them etc. etc.?Let them be free in their habitats, in matters that do not infringe, let them be. We only hold goblin slaying missions through the adventurer's guild when they begin preying on the lifestock and villages.each creature plays its own role, and the porn goblins fit in well in their respective niche, cranking out content. but ofcourse, do not eat goblin food without making sure it's clean though, not everything one creates is good for human consumption. so clean out the filth and then pass it on. so the issue is with the Quality control and purity assurance.Not every play in a box need be attended.Management is key.
Your video, this content, is going to be referenced for ages to come by researchers, students, web developers/designers, and UI/UX persons.....AWESOME content!!!!
Great video! I like how you explain things. Keep it up!
About the cultures - did you tried data from culture compass? You can also score human values by countries from ESS and WVS data. It can be interesting)
I don't care about the point that is made in the video. I just want to appreciate the effort you have put into making this video, which really turned out very well, nice job!!
Não sei como caí aqui, só sei que amei esse vídeo. Obrigado! Subscribing 💕
I was in for a trivia BUT STAYED for the awesome editing, creative ways of researching, crazy storytelling and the ammount of work for this video. Just WOW. Clip-Share needs more of this. *Only a STEM could pull this off btw*
Yeah I read years back that UI's in Japan tend to be very noisy but I'll admit, I "confirmed" this with minimal testing.
This is an excellent video! I was wondering if you could answer a question from the fandom community. "Bury your gays" is a popular phrase to refer to the idea that shows more commonly kill off gay characters than straight ones. In a similar vein, people are also saying that shows with gay main characters are getting cancelled more often than ones centered on straight people. Even going so far as to say lesbian centered shows are canceled more often than ones with gay men. It's quite hard for me to tell if these character deaths and show cancellations really are outside the normal rate for all shows, so I thought I would present the question to you! What do you think?
the most charismatic smart and interesting storyteller. Netflix definetly needs you for tv show! I really believe that you will get some role there
Sabrina is on the History Channel. Check out "History Remade witih Sabrina".
It needs to be a different streaming service though, because Netflix will just cancel the show after 1 season because it's not bringing in new subscriptions anymore.
I beg to disagree, I find her extremely annoying and boring, she sounds so full of herself the whole video and the "jokes" aren't even funny. Not to mention the vocal fry which honestly does make her sound even more overbearing .But to each their own.
she's such an interesting storyteller, I'm not even sure why I clicked this video but I'm glad I did
Can we take a moment to appreciate the amount of video editing she did
@Adam we can still appreciate it :)
There's some research that Japanese cities are also busier than American cities, so this may be broader than related to web design: Miyamoto, Y., Nisbett, R. E., & Masuda, T. (2006). Culture and the Physical Environment: Holistic Versus Analytic Perceptual Affordances. Psychological Science, 17(2), 113-119.
‘Im not convinced its culture’ goes on to explain the way technology developed in Japanese culture and the cultural reasons for certain difference in this development.
Her : “my brain is too soft to do that”Also her: makes a piece of code that allows you to take screenshots of every top website in the world but has to accept the cookies by finding the web page element that is the button that accepts cookies in hundreds of languages
@Eti the Spirit // Xan the Dragon Is it only the brain? 🙈
my brain is hard help
Heck I'd be happy just for a browser extension that clicked on the notifications across all web sites alone and she made it as a side thing to accomplish her overall goal 😂
Then my brain might be liquid 😂
@Codeyard I think we will have very few edge cases for such because almost all websites in EU are required to show the buttons and disclaimer clearly. I have taken the example of EU, because it has the most stringent requirements for accepting
Considered sold I was dealing on with where to publish my website and the hostinger part came as I was mulititasking where to publish, great video by the way
This has to be the best production of any Clip-Share video I have ever seen! I came for the information and left in awe. 👏 👏 👏
Wonderful work! Thanks for putting it together. So satisfying!
Not something I thought I wanted to know about but I'm happy you guys made this
It's interesting that Japan just does computers differently in this instance because Japan doing computers differently is what led to emoji coming into existence.
@Susanne Eby Well, Japanese hat a lot less different vowels in general, only about 40. But I don't see how that plays a role? Sure there is a lot of overlap, and a lot of identical sounding words (however written with different symbols) can have different meanings. Does that play a role?I thought about it a bit more in the meantime, and I guess English uses a lot more pronouns that convey information, where in Japanese that information isn't necessarily conveyed in the sentence itself, but has to be concluded from context. I don't know if that plays a role in the study, but I guess if you "blow up" japanese to contain all the information that would normally be derived from context, sentences become a lot longer. But then it becomes the sort of language that you find in a contract, very unlike how people speak in real life. Not sure either what sort of texts the study referenced....Also it turned out the link I found didn't have the full study, so I couldn't read it after all. :/
@モチポンズ because its a known fact that they did a study on based on phonemic syllable combinations, words and how much is conveyed in a sentence structure per word, per minute, per phrase on several different countries. Japan scored waaaaaaay down there. Simply put...on average japanese itself has to say more compared to other languages to convey similar things in other languages which a lot of it is due to less sound combinations. English has (depending on dialect) has 20 different vowel sounds represented by only 5 letters (so yeah no wonder you all confused). Japanese....has only 5 vowel sounds. ...only...5. Take that into consideration
I didn't consider that. Emoji are a very uniquely Japanese thing that just became everywhere.
@モチポンズ So true mate😊
@D Bell we did in the early 1900s, and the conventional car layout didn't show up until the 1930s. We've just added features and changed the design trends every decade or so.
Oh my gosh. You have no idea how long I've been waiting to see something like this! P.s. are ya'll planning on bringing back your journals?
I was overwhelmed by how much information was on the Japan's website. The sentence count is high!That sounds good. I'm relieved I have F3/Ctrl+F to turn to.
When I visited in high-school and yes it felt very different to use their internet!
Sabrina is my favorite internet nerd ever
Great video, can notice the hard work behind it
“I tried so hard to filter! The internet just has so much Por-“😂 That, it does. But this video is so interesting. O_O And your personality! So much like Encanto’s Mirabel! Absolutely adore it. Never seen your vids before but totally subscribing. 😊
My first time watch her videos. But i got feeling that she's definitely will be going places...
Acabei de conher, muito bom o trabalho de vocês!
Having lived here for 15 years I can answer this easily. Everything is stagnant. It’s all made for 70 year olds and some still used flip phones with tiny screens. Most of the sites here look like angelfire circa 1995. Look at our TV sets here on nhk, look at the quality of movies they are dated even in the quality of cgi. Everything is made for a greying generation and the youth have all but given up hope as they are taken for granted and yet told to work and make babies.
It would great if you just showed a couple examples of how a japanese webpage really looks. Not for a 1/10 of a second but more detailed.
The "cookie law" is about websites storing + using things on your computer with(out) your consent (cookies are stored in your computer).GDPR is about how companies store data about you on *their* computers. E.g. they have to delete it if you ask.These are different laws.
You put so much work into this video. Congrats