Apple is not what it used to be.

You know what's funny, I'm never first 😭
V curious what you think to this one, and if you agree on the shift I've seen in Apple!

This man speaks so clear that the closed captions can understand him

He presents this so well I can’t tell whether he does or doesn’t like it.

Technology was moving so fast it was worth upgrading regularly. I think we're at the point of deminishing returns and so it makes sense that we're upgrading less often.

We need arun's voice for google assistance.

For anyone curious, his shirt says 上司は誰ですか/Joushi wa dare desu ka' which means 'Who's the boss?'
EDIT: I just realised the name of this channel

“Apple is getting cheaper”
Well isn’t that a good thing?

"Apple products are getting cheaper" - depends on the country.

You show you're the boss in every video. Great content, immense amount of *interesting* detail. Can only imagine how much work would go in it. Power to you man!

I was surprised to see the M1 Macbooks priced the same as the old ones despite being much better. I think Apple knows they have lost a lot of goodwill they have build over the years due to user hostile elitist actions. Even the Apple fans I know saw the iPhone 12 and said meh. Removing chargers from the box didn't help them there either.

He is probably the only Clip-Sharer who speaks so clear even the auto generated subtitles can understand him

Extremely insightful! You’ve captured the parameters available publicly well - and continued to form a well written and presented narrative around it. Reaffirms my decision to stay subscribed for your future content. Bravo!

I wrote my extended essay on Apple Inc. and you are totally right. I would just add that the pressure of having a new iPhone between peers is really more than some people think. I know that you probably talk about consumers that have monthly income, but in my school out of 1k people there is no one having android which is pretty teryffing and I see my friends having new updated iPhones day by day

"Apple products are getting cheaper"
Me: laughs in Asia

Yeah, doing that they've also removed the charger brick along with earbuds. 😂 Hence the $100 difference which you can't buy them. So in fact, they're increased the price.

I've been Apple loyal since the first iPhone, totally in the eco system, iPhone, watch, MacBook, TV etc etc. But the fallout with xcloud and stadia made me look elsewhere. As a result of watching a lot of review videos (yours included) I decided to brave it and switch to OnePlus 8 pro. And honestly, I'm so glad I did the switch, I am much happier now than I was with apple. By the way Nottingham loyal.

This is an excellent and insightful video. No bias and good research. I never thought of Apple changing, but you have opened my mind. Keep up the good work!

I like your videos!
In the times when youtube is over saturated with reviews, you actually bring something new to the table 🙂

Watching your videos in comparing with others, there is a signifant difference. And I mean this in a positive way. Others take the phone and day what they like or dislike. But you tell the story around it and that makes it interesting. It's like going to university again. Not just the product but the history, background and much more and with humor too... without execeration you're all alone at the top of what you're doing. (Sorry for my grammar, but English is not my native language).

"Apple is getting cheaper" *Cries in every country but the US*

bro you put so much effort to provide us quality content. thanks for that and you are one of the finest tech content provider😊

"Apple is getting cheaper"
Everyone outside first world countries: am i a joke to you?
Though I think they are changing target audience and I like that strat

The M1 CPU is interesting and innovative, particularly in the mobile space. That said, Apple's numbers comparing it to x86 solutions from AMD and Intel are highly subjective on situation, software, and code used. This is particularly true in the desktop/workstation/server spaces.

I definitely agree with the sentiment regarding the walled garden making it hard for people to leave, I made the switch away from an iPhone recently and the actual device switch itself went great, the problem was with Apple's services. It was basically impossible to download original copies of my photos from iCloud Photos, I had to go through the "request a copy of your data" steps to get all of them which also has a built-in 5-day delay to ensure the request was genuine. So now I've decoupled from Apple's services and are using platform-agnostic services so I don't have to go through this pain again should I decide to switch in the future.

I'm watching a bunch of videos about modern smartphones with my budget phone from 2016 next to me lol
I can call, I can text, I can play music and watch videos, great, I don't need more. I also can't care less about cameras because I barely use it. I'm not saying phones getting better is bad, or I'm against it, I just can't really get behind the trend of getting a new phone every year or two. Feels a bit like a waste...

Apple actually started feeling the heat of competition.

I think Apple has been experimenting with social media for a while now and it has been relatively helpful to them. For example, they put big prices on small products which causes people to talk and spread

One point everyone seems to miss is that I have spent hundreds and hundreds of dollars in the Apple App Store so even if I wanted to switch to an Android I would be going without all the apps I already invested in - and to make things worse I would have to pay for those same apps in the Google Play Store!
That is why I keep buying iPhones.

Though it’s true about needing an Apple product to enjoy all of their services, you keep forgetting one little caveat. First things first, I am an Android user and I won’t change that fact until iOS goes through some major changes. As such I will always have an Android phone in my pocket. That being said, I am also an iPad user, though for one reason only, the incredible apps that can be found for the iPad, especially those pertaining to music creation, even despite my feelings on iOS. There are many of us who play both sides and have been doing so for a very long time, so don’t assume you need an iPhone when it’s very clear, you really don’t.

I’ve been considering moving back to android. I’m tired of how expensive they’ve gotten. I’m sure I’d be happy in mid-range market. But with Apple I don’t want a phone that looks 5 years old if I go to mid-price. Slowly breaking out of the eco-system, canceling my services, also tired of too many monthly fees. Just me though

I never jumped to Apple/iPhone for that single reason, the lock-in strategy. Even though I think my Samsung or PC is lagging and I hear that Apple's alternatives are more stable (although less flexible and open to 3rd party software) I never swayed from my strong belief that lock-in just a losing game. It's morally wrong. I hope thet eventually get forced to change this.

"Apple is very expensive"
Apple: "1% off. Take it or leave it"

I agree with you in every word. I used to get so excited when  was about to announce a new product 😍 now I don't get that feeling anymore. They don't surprise me 🤷🏻‍♂️ Are they running out of creativity? 😀 Have a great day!

Exactly!
I am one of those who’s now transitioning to the Apple Ecosystem.
I got my new iPhone 12 Pro, got my AirPods, next I’ll get the 16 inch M1 based (when it’s announced) and after that I will go for the Apple Watch Series 6.
Gotta say, Apple really impressed me this year.

I agree on everything, I bought an iPhone 7 4 years ago and I’ve been stuck with it since then, and apple ended up sort of “forcing me” to buy an Apple Music subscription, iCloud, AirPods Pro, Apple Watch… just having an iPhone sort of makes you be interested in other products and once you’re in, it’s hard for most people to get out

The walled garden is one of the biggest reasons why I never got into the Apple ecosystem. It seems like once you step foot in it you've committed yourself. I suppose at this point with Android there's a similar effect, but it doesn't seem as arm twisting. I do think Apple's hardware is pretty damn amazing, and I've been tempted in the past to take the plunge, but after careful consideration I've always thought twice. Though the new MacBooks with the M chips are bloody amazing. 🤔

I like how I am also one of these new customers, but Apple did not make it easy for me as the first iPhone I bought arrived already somehow broken as it randomly turned off when not charging etc. and had to be replaced, they somehow were expecting me to already have an iPhone when I set up my new one, their transfer from Android app seems to not work properly, you have to get used to a completely different way of setting up wi-fi connections, passwords, sim cards etc.! Lol

I love that this channel has videos on marketing strategies, not just reviews. I find it so fascinating. Thanks for the great content :)

I think they are slowly transiting to be more service focused. That's why they lower their hardware price so more people could have access to their services ecosystem. If you look closely, the revenue portion of all their services is growing year by year.

Your opinions are well thought, interesting and full of claims based on concrete stuff! That’s why I love your channel over other techtubers’ ones!

I just switched to a Iphone13 Pro Max after getting a MacBook Pro and I am completely satisfied with them both, the way Apple makes their products integrate so seamlessly is just great.

I've always wanted an iPhone but I never knew that they were so delayed in having features that Android has had for years

Regardless of all the other changes, the 2 big ones are the drop in quality and the removal of basic things with dongles. I'll never buy their products.

"Apple is getting cheaper"
Philippines: Sells kidney

Completely agree with the majority of what you said here, however apple’s CFO himself did come out during an investor call to say that iPhone launches this year would be delayed because of the impact of the COVID pandemic on manufacturing, that’s why the 6.1” devices (the most popular ones) were released first, and the lesser popular models followed a few weeks later

Hey sir love ur vids you bring to this platform . This is not just knowledge making as well as entertainment

One thing that I've started to catch on the fact that the little things he does and says simply up shoots the transparency levels...... I genuinely feel when he says I refused to collaborate with a brand and include them in a video, I feel like someone sitting by his side and saying I said no to them.
Good job Arun Maini

Pretty astute observations, and completely agreed that the change inn tact is not just to satisfy long time iPhone users butt more critically to get new customers from the Android side. After seeing the latest proper speed test comparisons, I'm convinced that many Android fans will be curious enough to make the switch with that Bionic A14 chip showing crazy results. Today, see the news that Apple has been active with a Tik Tok account of its own, so have to dig deeper and see if they've recently engaged a marketing company or recruited a new head of marketing in the social media space. Nice video well done.

I think apples biggest advantage is that they have taken the time to almost perfect everything in their phones, so they don’t have to go back and improve as much, my next phone will probably be an IPhone (I’ve has Samsung S series my entire life) since by then features like crazy zoom and super high MP counts will probably also exist on iPhone, and everything will be just that little bit smoother

Arun: "A sub to the channel would be..."
Me: *staring at the screen wondering what he's going to say this time*

For a long time they were alone. Then they had competition but it could barely catch up, let alone overtake them. Now, they have a quickly developing opponent that is already superior in some ways and is outselling them. Of course they are changing. I just hope that it isn't too little too late.

Great video Arun. I truly think that the future of mobile is faster and faster becoming AR&VR. Especially since the Oculus Quest 2's recent unbelievable sales success. There is a recent video released by Mark Zuckerberg really outlining this, and I think it makes total sense. Could you do a clip relating to this, and give us your input please? Cheers 👊

Interesting. I find myself upgrading more frequently now compared to the past where I upgraded less frequently

I like how apple is becoming more budget friendly it’s better than just making like a few ultra expensive phones

I love your videos bro. They are interesting, very well presented and always entertaining! Keep up the good work!

I love how he doesn’t welcome, *he just starts*

Bro, even with all these changes, I still cannot get over how those new M1 Macs are BLOWING MY FREAKING MIND. More than iPhone, iPad Pro, watch, AirPods, and services put together

This is a quality and well put together content, I here for this 💪🏾

Good channel and nice content, I am busy cutting myself out of Apple as I have noticed how they “trap” you and I don’t want to feel like I am trapped so stopped buying Apple rat traps and now moving away. VERY difficult.

I love how your videos actually fill my iPhone 11 screen, not as many subs I follow do this. I know it’s due to format but Clip-Share should optimize it for your screen size. Thank you!!

So true. Also for me the products lost their allure too. Yes it still looks nice, but many brands now looks as nice. Also companies like Xiaomi and Oppo is now giving us different opportunities like fast charge (which is a feature i now cannot live without). I switched from Apple, it was so difficult to do because i was too dependant. I still pay for iCloud and Apple Music and use them. As soon as i find services to replace them fully i will stop using Apple.

mrwhosetheboss: doesnt start the video while sitting on his chair
me: visible confusion

I got an iphone and was shocked there wasn't a split screen option, I think theres one now, but there was a work around where you have to open a new web page, search for youtube, search for the video you want, open it in desktop view, then you'd see the option to split the screen 😬
Plus, they wouldn't refund for an app I had purchased and thought it was going to do something else (it was a split screen app,but wouldn't work on Clip-Share, which was the main app I wanted to use).
There were a few other things I can't quite remember, but it also just feels like the same phone in different forms lol

Imagine Apple missed a few things and you just gave them great business ideas 💀

I got into Apple with the 6th gen iPad. I loved it so much that a few months later I got the 11 iPad Pro from 2020. Now, I have an iPhone. Because they sold me with the ecosystem and I run a business and having access to my photos, files, and air dropping has been a game changer. I was hardcore Android and anti-iphone. Now, I'm typing this on an iPhone. Haha And I doubt I'll ever go back. I guess I'm stuck the ecosystem, but it's okay I don't need help. I like it here. 🤷🏻‍♀️🤣

Their business model has changed a lot. Selling new hardware became harder for the last few years. They are becoming a hardware+software+entertainment company. Probably they aim to spread their products as much as possible to increase their income from the entertainment side of their business which is really profitable.

The phrase “Apple is competing” is so fun because it sounds like the revelation of the shameful truth. Thanks for your videos)

“Apple is getting cheaper”
Me: *laughs in $1099 iPhone that doesn’t even come with a charger*

Apple should launch their phone once in 2 years...this would make them get better optimization and experimental with their hard ware and they will be the brand they used to be🔥

By releasing more models, they expended the user base, made more money which allowed them to reduce pricing overall. They’re evolving. It’s about time.

Great video! The question is, if we try to use vpn for anonymous, how do we know in that case the vpn app is not doing the same thing behind the scenes and sell personal data to marketers?

I am a first time macbook user and that too purchased one with m1 chipset. Getting still used to it but can already tell that there is a huge difference btw others. I am just thinking how much output can I get when I become completely accustomed to it.

First world problems: "My phone doesn't make me feel special anymore" LMAO

6:15 Like I said, the reason why they are doing it was because of travel bans to China because of the iPhone, and felt for the other products to follow suit not to arouse suspicion

My depression does not exist when I’m watching your videos. Thank you ❤️

This feels like a very recent-focused video. This doesn't feel like a change for Apple; to me this feels like a continuation. In 1981 Steve Jobs said that he wanted Apple to revolutionize the world by making computers easier to use /and more affordable/. In the mid-'80s, Macs were advertised as "the computer for the rest of us". In the mid- to late '80s, early-mid '90s, early to mid-'00s, late '00s, and early '10s, Apple was very much focused on their competition-sometimes leading to good results, sometimes to bad.
Apple explicitly comparing its products to its competitors' products is nothing new. Apple has always intended to be the computer for everyone, not just the wealthy or the elites. They just have usually gone about it by trying to bring [their vision of] the best products to the masses, instead of making lower quality products for the masses.

This video teaching me marketing strategies more than my lecturers for 2 years

using Apple is like being in a bad relationship. comforts you with honeyed words but is rotten at their core. you always just stock with them because its "what you know" but its so liberating finally kicking it to the curb

Everyone: Apple is no longer innovating
Apple: Innovating new ways to increase profit

Really great observation of the on going tech movement in apple. So refreshing . Thanks

Well there's no charger, earphones or 3rd party service, a myriad of other options at every price point and no real Wow factor. It better be cheaper!

Have to admit I'm switching as well, after 10 years of Android I'm fed up with the constant changes, having to learn your phone again with every update. Samsung finally had a good thing going with oneUI and they managed to undo most of it again. If I spend almost 1K on a phone it would be nice that it would work the same way a year onwards. Goodbye Android, hello iOS. (god help me!)

This video was so well written and explained it finally convinced me to subscribe. Well done 😁

I am planning on switching from samsung to iphone. your videos are very helpful. I have been using android since the original motorola android phone. The change is going to be.. interesting.

He’s really wearing a shirt that says “Who’s the boss” in Japanese 👁👄👁

All makes sense. Really great breakdown. I don’t own a MacBook or home speakers yet. But I’ve been looking into them. I was on Samsung previously have have the google home speakers. But they were very finicky and had to troubleshoot frequently. Same for my gear watch’s my galaxy pods. I switched to iPhone, series 5 and the AirPod pros and I’ve had seen less use and zero issues. Only complaint at all that I have had would be the wifi on the 11 pro max. Aside from that. Doubt I’ll ever go back to Android. My only previous experience with Apple was the 5s. Loved it. But switched right back to Samsung with the s6. Lol not this time around.

i am new here....i watch all the time unboxing....i love apple...and when I see all the products that apple produces...my heart jumps .... and I immediately rush to your channel because I know that you are the first to show everything properly in your video ... and even though I don't have the money to buy all these apple products ... I just look at the screen and enjoy in the video .... and what I wanted to say ... congratulations on the reviews .... the channel and everything..I don't have as many views on my channel ,not will I ever be soo successful as you .... but here from the bottom of my heart I will tell you all the best in your work and just keep it up ... you are as great as any of your videos :)

Apple needs to start demoting online transactions and promoting in-store. People need to interact more. Everyone needs to go outside with others more.

Beautifully presented, but I think there's bit more to this: Apple knows that once certain threshold is achieved, it will be harder and harder to convince users that something genuinely NEW is arriving. There's no point - really - to go beyond QHD / Retina in laptop in terms of resolution. Once you process 8k video reliably and fast enough - progress boils down to hard-to-sell numbers. Basically, iPhone as product ... is finished, as in completed. It will be hard to do anything perceived as groundbreaking upgrade (unless Apple goes for their version of Battery Day and suddenly will offer twice the capacity few years before competiton). Once 12 mini and its successor are established and next SE comes out - there's.... nothing to go, really.

Something almost no commercial or anyone considers for any device that I think people should is the operating system. Actually that’s the first thing I consider when buying a device. I got an iPad for iPadOS, i want to switch to android because of the android operating system, etc.

Meanwhile,
Apple: Why the hell haven't we hired him yet?!

Apple is doing what the competition does. Catering for different markets.

Your channel has convinced me that Android phones are way cooler and diverse but for some reason I will never switch from Apple. Can’t really explain it but I’m just enslaved to it.

I mainly bought apple iPhones for its privacy and simplicity, I used to have a Samsung tablet that kinda put me off buying an android phone, I normally change every 5 years or so but I really just like it when it’s simple and not custom built unless it’s a Laptop or pc.

Good research and analysis. Simple and to the point. Thanks

"We can do those things 2" shows widgets are you kidding me it took apple 10 years to add wigets to home screen

People: We want fast charger in the box
Apple: We won't be including charger and earphones in the box

Well said, the reason I switched to apple ultimately was the cost, but the ladder is a nice addition.

I've used every single iPhone since the original... bought many macbooks ...
At the start of the lock lockdown, I bought a thinkpad since my NEW Mac failed me and was disturbed by how good it was given that the thinkpad was a fraction of the price of the macbook Pro.
Just this month, I purchased a Galaxy Note 20Ultra, and I had hell for the first week of ownership... but now, I'm kinda enjoying my experience on this great device.
Moral of the story is, the grass sometimes is greener on the other side.
I do miss Facetime and imessage but the way I look at it, I'm out of the trap set up by Apple to keep me from only buying apple products.
I can dare say both platforms are great and yes, you have more freedom and customisation on Android..

i think they main reason they are getting into fist fight is like you said they wanna expand their market, apple earlier had no problems with that being an innovative company. But now i think they don't have any wildcards in their pockets so they just wanna grab as much as market share before they start feeling the heat from competitors which they are already. Newer models of iphones are nothing but just a way for apple enthusiasts to upgrade further but not enough for someone to dip their toes into the ecosystem.