Tap to unmute

How To Get Screwed By A Game Publisher

  • Published on Jul 12, 2018 veröffentlicht
  • GamingGaming

Comments • 129

  • Thomas Brush
    Thomas Brush  Year ago +1

    ► Learn Game Dev (Get 25% off with code LETSGAMEDEV): www.fulltimegamedev.com/
    ► Learn 2D Art (Get 25% off with code LETSGO): full-time-game-dev.teachable.com/p/2d-art-pro
    ► Get my 2D Game Kit Free: www.fulltimegamedev.com/free-game-kit

  • Hyper Indigo
    Hyper Indigo 4 years ago +65

    This is the most rewarding video I’ve watched concerning game development all year
    Words can’t express how thankful I am

  • Cris Harbinger
    Cris Harbinger 4 years ago +78

    Man, I don't know if I could ever sell my IP, because to me that's like selling a piece of my soul.

    TYNEPUNK 3 years ago +22

    Hooked on your channel man, im an indie dev of 25 yrs, but still learning a lot from you, thanks.. so much fun watching it all too

  • CWD Gamedev
    CWD Gamedev 4 years ago +6

    Thanks for sharing your knowledge and experiences on the subject. I'm a solo dev and have self published a couple small games/apps on the play store but intend to publish a serious piece on Steam for PC in (hopefully) about a year. You generously pointed out some stuff to look out for, but I was also hoping you might cover what benefits a publisher provides and what kind of differences they can make versus a self publisher. BTW, just learned about you from your talk with Tim yesterday. It was definitely more of a... introspective talk than I was expecting lol but still very good. Keep up the great work!

    • KillerHacking1212
      KillerHacking1212 4 years ago +1

      CWD I'm interested in this too except my PC game is farther away than a year lmao

  • Ling Benjamin
    Ling Benjamin 2 years ago +2

    I feel lucky being able to see this video. I have graduated from college and my first job is working in a Steam publisher. I thought the things happened there are fantastic but actually not. I found my boss was a totally businessman instead of a game lover who wants to let more wonderful games be exposed to the public. Our team who is responsible for signing different games always has a different attitude with him. But in the end, you have to listen and follow his words. It’s awful, that’s not the right and proper way to treat games even I admit that selling games does have it economic side. What I learn most from this video is, as a publisher , you should or you are supposed to tell the developers honestly the reason why you choose his game and how much effort you would devote to his work. It’s not about the result, the result you have for making profits, it’s about your attitude, your beginning of why you choose to be the publisher. Thank you very much.

  • Robson Filho
    Robson Filho 4 years ago +129

    if they are paying strippers 4 ma game at least invite me gosh...

    • DOSRetroGamer
      DOSRetroGamer 8 months ago

      If it was at a party for Caroline, chances are it was a male stripper though

    • Artifical World
      Artifical World 3 years ago +2

      Beat me to it haha

  • S-Tier Kami KC
    S-Tier Kami KC 4 years ago +44

    Lesson: Don’t buy strippers

  • SpiralCraft
    SpiralCraft 3 years ago +1

    You really got me inspired to start making games again. Felt really crest fallen after i found out that publishing and selling a game yourself here in south africa can get you 10 years in jail. Its possible to 'register' and self publish but the bribes alone cost more money than i have ever made in my life. Looking forward to participating in game jams in the future. Thanks you for the motivational videos

  • Rahul Hegde
    Rahul Hegde 3 years ago

    Hey Thomas, it was a great video. I am almost in the verge of completing my game, so I wanna find the right publishers for my game. Any chance you can list down a few of the good indie game publishers? I know you mentioned Armor Games and Serenity Forge. Any others?

  • Omnificent Games
    Omnificent Games 2 years ago

    You channel is super insightful. Thanks for the generosity with your advice. You may have already said this in another video, but at what stage of a project do you get a publisher involved in your work?

  • Rob Estey
    Rob Estey 3 years ago +1

    Thanks for being so honest. Love your channel.

  • Harmony Honey
    Harmony Honey 4 years ago +1

    hey thank you for posting all these videos! very glad to hear some insight from an experienced developer!

  • Scott Isitt
    Scott Isitt 2 years ago +1

    All I’m hearing from this video is to publish your own game. 😉 Seriously, though, great info as always, Thomas!

  • Hurrican
    Hurrican 3 years ago

    really good video Thomas! Hope someday you can make a video of how to find a good publisher and pitch to them! Thanks for all these high-quality videos!

  • M. Nenad
    M. Nenad Year ago

    I just had my first meeting with a publisher and I've prepared myself by watching this video :D All points mentioned helped me save my a**! Thx a bunch and nope - I'm not gonna sell that IP ;) Great video man!

  • Chad Yates
    Chad Yates 4 years ago +3

    Thanks for sharing your experience. Hope your next ones are hits.

  • Tokisan Games
    Tokisan Games 3 years ago +1

    Brilliant video. Thanks for sharing your experiences.

  • Snake Plisken
    Snake Plisken 3 years ago +1

    Artists have the hardest time of it! You are spot on.

  • ninny65
    ninny65 3 years ago +2

    Thanks dude, about to start a games design studio company next Friday with someone and this stuff is very useful

  • Mipzy
    Mipzy 4 years ago

    I'm curious. How are you sure you are getting paid right? When you get a publisher, they're the ones that publish your game? How does that work? How will they share the sales numbers of your game?

  • Bubbles
    Bubbles 3 years ago +1

    I am thrilled I found your channel. Our studio has made all the mistakes you are warning everyone about. So just a part of the dialogue we had with the "publisher" after we found a lawyer and struggled our way out of the contract: "What do you mean you want out? I am not allowing it! You are like a bitch who isn't sleeping with me after I bought her dinner." The guy looked at me right in the eye, standing over my head, while yelling.

    • Clint Hobson
      Clint Hobson 2 years ago

      Holy shit... But I guess it's not surprising that that seems perfectly reasonable to this kind of person...

  • sosasees
    sosasees 4 years ago +4

    This is why I'd never make deals with publishers: Because I wouldn't risk this
    EDIT: The only publisher I want is me

  • sosasees
    sosasees 3 years ago +1

    I would personally just say ,,Fuck it! I don't need a fucking publisher!"
    When there's something I can't simply do without a publisher, I simply won't do it.
    For example, right now, I couldn't distribute my games to any platform except for Windows 10 computers, unless I signed a deal with a publisher who could distribute the games to more platforms.
    This is why, right now, I only make games for Windows 10 computers.
    I don't need a fucking publisher, because there's many websites specifically made to host games by individuals or small studios without a proper company.

  • Animesh Shaw
    Animesh Shaw 2 years ago

    Hey Thomas, Can you share a sample Ideal Contract write up (if you have any) with correct terms for Developer Protection? I believe it will help all IndieDevs a tonne.

  • Maru D
    Maru D 3 years ago +1

    Why do people dealing with Steam call themselves "Publishers"? They are just mediators, who cut your revenue.

  • kudakwashe muchirahondo
    kudakwashe muchirahondo 3 years ago +3

    Dude are a life saver awesome advice :)

  • Darth Vader
    Darth Vader Year ago +3

    " Your game is gonna be paying for strippers" LMAO bro you killing me here

  • HongPong
    HongPong Year ago +1

    you should really not blame yourself for getting swindled, they had bad intentions

  • Andrew Eleccion
    Andrew Eleccion Year ago +2

    Billy's Balls - What a classic game. Belly laughed on that one! lol

  • pf pf
    pf pf 2 years ago

    this is very valuable information, thank you thomas for sharing

  • loot6
    loot6 2 years ago +1

    I dunno though, if a company wants to just buy up a load of games in the hope that one is successful I'll be happy to take the $30,000 advance while keeping my IP rights...

  • RavenOfCode
    RavenOfCode 3 years ago +2

    10:50 I think this is something everyone needs to hear, there's great people out there and you just gotta find them

    • RavenOfCode
      RavenOfCode 2 years ago +1

      @Scott Isitt hahaha, well played

    • Scott Isitt
      Scott Isitt 2 years ago

      @RavenOfCode Well, the example he gives at 4:33 is definitely worth listening to, as well. 😛

    • RavenOfCode
      RavenOfCode 2 years ago

      @Scott Isitt sorry I meant this timestamp 4:20

    • Scott Isitt
      Scott Isitt 2 years ago

      RavenOfCode 10:41, actually. You put the time stamp before they say it, not after. 🙂

  • 500_ Adityan Nair
    500_ Adityan Nair 3 years ago

    Really nice advice. Thanks

  • Vitor Alves Silva
    Vitor Alves Silva 2 years ago +1

    Wouldn't it be much better to just publish your game yourself (e.g. get it on steam) when you're an indie game dev? What's the benefit of having a publisher? Is it because they are advertising your game?

  • Oghenerukevwe Kofi
    Oghenerukevwe Kofi 3 years ago +3

    "your game is gonna be paying for strippers is what I'm trying to say" :)

  • Cade Pope
    Cade Pope 3 years ago +2

    I just love the random "Hook" scenes explaining what you're talking about.

  • Mordicai
    Mordicai 3 months ago

    Bro you should do some publishing. Get some Clip-Sharers together, and spread the word on good games.

  • Clint Hobson
    Clint Hobson 2 years ago +1

    Ok if we follow your instructions, you said "hit subscribe!" an even number of times which means after hitting it exactly that many times, we will be unsubscribed...

  • johnthefreeguy
    johnthefreeguy 2 years ago

    Make sure my game isn't paying the strippers for the publisher xD

  • wayne
    wayne 2 months ago

    How do we approach a game publisher ? Do we email them ?

  • T-Bone
    T-Bone 2 years ago +2

    *Runs to quickly acquire Billy's Balls I.P.*

  • Hleroklite
    Hleroklite 3 years ago +4

    I didn't know video games could by strip... I mean cake

  • DOSRetroGamer
    DOSRetroGamer 8 months ago

    And I thought the only reason to make games in the first place was to pay for strippers ...

  • Shaun Brown
    Shaun Brown 19 days ago

    You killed me at 12:05 lol

  • zaknafindel
    zaknafindel 3 years ago

    I LOLd so hard

  • Leopardess
    Leopardess 3 years ago

    Ok so do the publishers have a say in the what is put in the game? Such as micro-transactions

  • Justin White
    Justin White 3 years ago

    What does a publisher do these days when you can submit these games yourself?

    • jitspoe
      jitspoe 3 years ago +1

      2 key things: Funding and visibility. A good publisher will go to trade shows, use inside contacts with journalists and influencers, etc. to make sure people are aware your game exists. They can also cover development costs. Some even have developers that can help complete the game.
      There are also the publishers that just do the bare minimum to get the game up on various platforms. Gotta do research and talk with people who have used the publishers you're looking at to determine if they're worth it.

  • Artemis Cala
    Artemis Cala 4 years ago +1

    Awesome!!! Smooth video.

  • Siddharth Singh
    Siddharth Singh 4 years ago +4

    I am just about to finish my first android game that i plan to release,do i really need a publisher or running some ads on insta/facebook will be enough to get some downloads?

    • magnusm4
      magnusm4 3 years ago

      Hard to say. I want to release my first game for free.
      It's should have much content, but be small, no big story, high rendered cutscenes, dozens of dialogue options.
      Instead I use the tools open to allow for much content such as Scriptable Objects in Unity allowing me to simply make a new gun and just assign damage, spread, force, model, animations etc.
      Once i've made the Scriptable Object script once for a weapon I never have to do that again, i'l be able to repeat it with new stats and everything so that's more gameplay for less work on your part. How is that not awesome?!

    • Thomas Brush
      Thomas Brush  4 years ago +9

      Siddharth Singh no ads won’t be enough. I’m not saying you need a publisher, but you need significant exposure to get a reasonable amount of downloads.

  • maciek turek
    maciek turek 4 years ago +3

    What is the game title that you've signed that bad deal with?

    • Serio _0
      Serio _0 3 years ago

      I dont think he can say, he kinda mouthed it but i couldn't tell.

  • Papa Megamind
    Papa Megamind 4 years ago +2

    Pinstripe amazing game

  • Nidal Muneer Saleh Nijm


  • ChronoFlation
    ChronoFlation 2 years ago

    The only real problem with capitalism is that people don't get that capitalism requires ethical responsibility. That's why you end up getting these shotgun companies that fund a thousand games and hope one is their golden lotto ticket. But that's not actually a real service, and they're generally not straightforward about what they're doing, which is strictly anti-capitalistic. Any good capitalist company will take responsibility, see the need of developers and aim to provide a helpful service at a cost. Because they know, if they do their job right, they'll make money. Companies playing the lottery vs companies that actually provide a service. Sadly, these lottery companies give good companies and even capitalism itself a bad reputation, but luck tends to run out, so it's fortunate for future developers that the bad company you worked for went out of business. That's how markets are supposed to work, good companies flourish while bad companies eventually run out their luck or get such a bad reputation people just stop working with them. It's crazy that people don't even realize that the founding civics of our economy are based on ethics and morals. The term was literally coined in a book titles "the theory of moral sentiments". If we had a proper education system people would understand this and we'd have a lot less bad actor companies out their. Thank goodness you were able to get your IP back. Your dad is awesome for helping you through that, and good on you for not giving up hope on publishers after that bad experience

  • Narx
    Narx 3 years ago +3

    Correct my points Tom! If you like

  • Verschlusssache
    Verschlusssache 2 years ago +1

    Didn't he switch up the gross and nett part? The publisher should get paid from the net revenue, shouldn't they?

    • Rodolfo Mora Zamora
      Rodolfo Mora Zamora Year ago +1

      He didn't, he's talking about gross.
      But the explanation about the split was a bit weird.
      I think he means a 50/50 split of gross revenue after Steam, which is not exactly gross revenue, but what it means is the publisher won't deduct undisclosed expenses from the revenue.

    • Johnny Jacques
      Johnny Jacques 2 years ago

      Yes, I am confused about that too and had to watch it twice to see if I missed something

  • Yash Kaushik
    Yash Kaushik 4 years ago

    Where's two more points in the end that you will only tell your patrons :P

  • Sam Mraz
    Sam Mraz 3 years ago +1

    The video is actually not cropped
    Is it the only youtuber that can do a video in one run

    • Scott Isitt
      Scott Isitt 2 years ago

      Samuel Mraz You man cut? There were a few cuts.

  • hypesy
    hypesy 3 years ago +1

    if strippers are being paid, can i be there and can this be in canada?

  • guillermo romero
    guillermo romero 3 years ago

    Ahhh I only hit the bell to make you stop repeating that but you kept going. Guess I'll just get notified of great content from now on, geeeze~

  • Mike M
    Mike M 2 years ago +2

    For some reason i have a urge to hit subscribe and to hit the bell

  • Paiman Roointan
    Paiman Roointan 3 years ago

    15:26 Why did we sign a deal with Nanovation?

  • Mark Mulready
    Mark Mulready 4 years ago

    Where do you get the ideas for your games?

    • Thomas Brush
      Thomas Brush  4 years ago +3

      Whatever I'm feeling passionate about, I'll make a game on. So right now I'm super passionate about cults. They fascinate me. So I think I'm gonna make a game about it.

  • Adam Helberg
    Adam Helberg 3 years ago

    the guy that didnt play it was steam right ? xD

  • Cyrus
    Cyrus 2 years ago +1

    This is just an ad for armory games 🤮🤮

  • Mark Kozin
    Mark Kozin 4 years ago +6

    Liked and commented. Are you happy now? :)
    Doing my own project right now, how do I keep doing it without being distracted (been grinding on destiny 2 for a week :D).

    • Peter Lantz
      Peter Lantz 2 years ago

      if you don't feel like creating anything, commit to doing it for at least 5 minutes at the bare minimum every day. The hardest part is starting. Advice from Blender Guru, its been working for me.

    ENT CAMP TV Year ago

    #THIS #IS #CRAZY Super Epic !!!!!!!!!!!!!!

  • Ori
    Ori 2 years ago +5

    So I hit subscribe, and the bell everytime you said, and now I'm unsubbed and don't get any notifications :(

  • cyg
    cyg 4 years ago +2

    How's you day hope it's good I am having a great day I just publishd my first mobile game

  • Muhammet Emin ÖNER
    Muhammet Emin ÖNER 4 years ago +1

    I hit the subscribe and hit the bell :D

    WHITEY 2 years ago

    Is it known as voodoo or lionstudios now

  • J3FF
    J3FF Year ago

    Billy’s Balls hahaha

  • Yash Kaushik
    Yash Kaushik 4 years ago +2

    Devolver digital
    Double file productions
    Focus home interactive
    Please give a signal if these are bad publisher... I want a hint.. I am gonna pitch a publisher Soon

    • Joe Mama
      Joe Mama Year ago +1

      So how did it went?

  • Ants-in-my-eyes Johnson
    Ants-in-my-eyes Johnson 3 years ago +1

    Also... I hit subscribe and hit the bell every time you told me to, but for some reason, it just kept subscribing and then ubsubscribing me... I'll hit the subscribe button 12 more times and see if that works.

  • Mohamed kenani
    Mohamed kenani Year ago

    hey did either of you get an email from Happy Tube? Do you advise me to work with them?

  • J W
    J W 3 years ago

    lol I've already hit the bell!

  • Skar Tactics
    Skar Tactics 3 years ago

    Internet Protocol?

  • Faris Dizdar
    Faris Dizdar Year ago


  • Ariya Bayat
    Ariya Bayat 2 years ago

    What is the background music in the video?

  • Badis Kefi
    Badis Kefi 2 years ago +5

    what about VOODOO can they get me to troubles ???

    • Barış
      Barış 2 years ago +1

      @Badis Kefi Yea sure add me NiqhtFire#0001

    • Badis Kefi
      Badis Kefi 2 years ago

      @Barış catch me on discord?

    • Barış
      Barış 2 years ago

      @Badis Kefi I just sent my prototype now. I'm waiting for CPI test.

    • Badis Kefi
      Badis Kefi 2 years ago

      @Barış congrats :) tell me more

    • Barış
      Barış 2 years ago

      I’m going to work with them :c

  • Holy Duck
    Holy Duck 4 years ago

    I'm 18 and thanks

  • Darkm0n54
    Darkm0n54 2 months ago

    whats with the amount of hook clips? did you just finish watching hook?

  • Roberto Fernandez
    Roberto Fernandez 4 years ago

    I little OCD at the end there no?

  • HV Gaming
    HV Gaming 4 years ago

    Do you need publisher to publish your game ???????

    • Thomas Brush
      Thomas Brush  4 years ago

      Nope! But it helps especially when you need funding or support with marketing

    • Mark Kozin
      Mark Kozin 4 years ago

      HV Gaming no. Many indie games are self published. It is just easier to port games to different platforms with help of a publisher and there is also a financial support from a publisher.

  • saiful issam
    saiful issam 4 years ago +2

    I think u need to shave😁 at least your moustache..