Twitch's Big Announcement

I dont watch the news. I watch Mogul mail.

Twitch never fails to disappoint me

Clip-Share should give the guys at Twitch that made this a raise

This isn't Twitch stopping paying streamers. This is Twitch actively trying to take money from Streamers for their own.

Twitch continues to assure ludwig he made the right decision when switching platforms

at this point Twitch is basically handing their entire audience and users to Clip-Share on a silver platter

Considering that the CEO just said in an interview that they don't care if large streamers leave because it'll drive viewers to smaller streams, this is completely on brand.

This feels like one of those situations where later on they rollback the logo and banner restrictions but keep the burned-in ad ban to make it seem like they are listening to feedback, all the while that was their plan the whole time.

how have streamers not unionized yet? they literally have complete power over the product, and the time is right for change in the entertainment industry

In retrospect Ludwig leaving Twitch for Clip-Share was the best thing he's ever done

We need a huge streamer to do a charity stream that breaks the rules and then when twitch cracks down they will get even more back lash

thank u for complimenting the illustrator for the infographic. they did good job hope they got paid well the bright light in all this

If Clip-Share don't use this time to grab a large amount of streamers, they're missing such a big opportunity

Hats off to the dude in the background who suited up and held a perfect flamingo pose for nearly 11 minutes straight :P

So nice for twitch to give youtube a chance to be the main site for streaming 😊👍

God, it would be so crazy if the livestream platform did a live stream announcement

Ludwig and Charlie should team up to create there own live streaming website.

Its funny that twitch is the perfect place for twitch to announce their new guidelines, like all they need to do is a live stream and answer questions

Twitch must scientifically formulate the worst possible decisions in a lab, they're so consistently good finding new ways to make their service worse

I am hoping QT makes the move to Clip-Share. Her live streams are brilliant and I love the Streamer Awards

That coin flip gave Lud the biggest W ever 😂

Imagine if every business and developer was as transparent in their work as Coffee Stain Studios is

It’s really sad, because if twitch goes down, so do those small streamers. I love watching small streamers. I usually watch fall guys ones because they are very wholesome

Clip-Share just needs to focus on making their streaming feature a lot better at this point to make twitch less of an option. Twitch currently wont die out because of its layout, because of its discoverability versus youtube's. Once Clip-Share does that, twitch will slowly die out

ludwig was telepathically talking to me at the beginning

Thank you for the update. I really hope that the more charitable interpretation is the reality we see as this unfolds.

TY for making it short and simple without dragging the video on. Love Mogul Mail!!!

Twitch definitely needs to get in contact with the sponsors about this not the content Creators, make deals on the changes, and then both the sponsors and Twitch can inform their creator to go forward with the changes.

I actually completely understand them wanting these rules in place, but it seems like the kinda thing you should do from the start, or not at all. It's too far along to make this change without creating insane turbulence.

I really enjoyed the most/least charitable take breakdown part, that was a great device and i hope it makes it into more mogul mails

Ludwig's change to Clip-Share has aged like fine wine
And it's only been a couple of years, imagine what will happen in 5+ years.

Always expect the worst and you will never be disappointed.

this hurts all streamers really badly but it really hurts smaller streamers or streamers tht dont have a youtube following or following on another platform

I would be TOTALLY down, as a twitch streamer to boycott twitch. I'm sick of their bs honestly

You're right, this is a huge PR issue. If Twitch actually had a recent history of good changes, this wouldn't have been received so harshly.

The problem is that if twitch dies Clip-Share suddenly won’t have a big competitor and might not try to improve their streaming platform as much.

The more twitch does this sort of stuff, the more I am terrified of even attempting to get into streaming, cause I've been wanting to get into streaming for a long time now and Clip-Share isn't it for new streamers, and twitch seems to want to kill their own platform.

Thanks for sharing the fact that Clip-Share has this same policy and doesn't enforce it to a great extent. I feel thats valuable to this situation.

Unfortunately, they also restricted multi-streaming, from previously being affiliates and partners to the whole of Twitch now, limiting all streamers to their platform no matter their status.

I just really hope that twitch will get some competition soon (I guess Kick is closest). Because im tired of twitch doing whatever they want and not being scared of people leaving, because they know that people will come back...

You can bet Twitch is going to carve out exceptions for big streamers and companies.

twitch has slowly gone from having a monopoly on the streaming world to now basically promoting and advocating for people to go to their rivals…

Twitch forgets that they are only able to do what they do because of the creators

I've been seriously saying for around a year that streamers need to unionize. not a joke. Boycotts don't seem to work for streamers as there is no mass mailing list. EVERYONE needs to agree to unionize and then a general strike needs to happen. This is the only way I can see any collective bargaining being successful on the end of streamers.

My biggest fear is that even if that charitable interpretation is correct, that these guidelines were only put in place to stop some third parties from taking too much revenue away from Twitch, that doesn't change the fact that the way they are worded, Twitch could easily turn around and punish individual creators for having sponsorships. Regardless of the original intention, this policy absolutely does allow for the least charitable interpretation to be true down the road, if not immediately.

Depending on how Twitch enforces this, I'm expecting more streamers to move onto Clip-Share and Floatplane.

It's likely a step towards a larger plan. For example only allow adds that they approve and or get a cut from. Cause all things considered this change by itself doesn't seem bad for the viewer. Great only a small portion can get filled up with adds that positive, it's good they take control of it, but you'll never know their next step.

Ludwig has finally transcended beyond the mortal realm to the point that he has acquired telepathy and can speak directly to people's minds.

Twitch is absolutely insane for this lol, they're going to bleed creators, which is well deserved. Maybe this is what Kick and/or Rumble need to stay afloat. I might not like either of those platforms, but competitiveness is good and Twitch deserves to tank for their decisions over the years
Also as an mtg nerd it's sweet to see Brian Kibler and to a lesser extent Amy the Amazonian in a Mogul Mail, they're both really cool peeps

It's ironic that just the other day I randomly thought to myself "damn twitch hasn't done anything too controversial in a while" and now here we are

All member of Twitch Team must share one brain cell to make this kind of dumb decision out of nowhere

i got nothing to do with anything ludwig ever talks about but i deadass never skip a video 😂 the way he talks about things is just so good i feel like i cant miss out 😭

I mean it was inevitable. We've seen the decline of Twitch for a few years now and it was only a matter of time. There are already other sites up that could easily replace it, Clip-Share being the obvious one (will have to add some stuff though) but also something like Kick probably has a good shot.
When companies reach a certain status they just go full greed-mode. The passion they initially had gets replaced with greed and bad decisions are the consequences of it.

The best part is JSchlatt saying that the next move will be Twitch banning direct donations and forcing the viewers to use bits to donate instead. Which is prophetic to say the least.

Really shows who the new CEO actually watches and what he thinks of the creators. More coming for sure.

There's a post on Twitter stating that the "Simulcasting" rules were added to the ToS, implying it affects ALL users, including non Affiliate/Partners. Those that revoked their Aff/Partner to stream to Twitch and Clip-Share at the same time are no longer allowed.

I have now cancelled my Twitch account and stream only on Clip-Share. Finally I could make this step. It feels soooo good.

Things like these, are the reason why i always believe, alternate streaming platforms like kick and rumble won't go away quickly like what twitch dxckrider predicts.
The biggest enemy for twitch is themselves. They tend to self-destruct massively just because of their own greed.

I'm actually done, I am subbed to 11 channels. Cancelled them all. I hope the creators boycott and decide what platform to switch to, they can make it work. We need to stop giving corporations so much power. I am tired of it. 50/50, now this. They're a big corporation that is trying to chase their covid numbers by any means necessary, because that's how corporations work. I will never put another dime into twitch and I funneled thousands into it over the last 6 years.

Crazy that Mogul Mail and Ludwig decided to grow a mustache at the same time

Never really loved/used twitch so seeing them push creators i usually just watch vods of on Clip-Share maked me smile.

I get talking about events because that's Lud's realm, but I feel like there should've been a mention that ANY sponsored or partnered stream with things like esports org or management companies have baked in banners and ads for their sponsors. This affects a lot more than the big events and tournaments

I can definitely understand how this affects businesses and streamers, and I agree. However I also welcome limiting intrusive advertising when there's already annoying ads on the platform itself, and then my favourite personality is throwing yet another ad at me so that they can make money outside of twitch. I kind of agree both sides but that could be unique to me.

For 1 i am happy it was so cut and dry just i also wish they went into depth with defining everything too. Much like the EULA they make us all agree to when making a twitch account. It tells you or used to tell you the rules in a legal text format. A format that has stood up in US court for being both informing the user of what they are agreeing to and short enough that users will actually read it. The Twitch stream guidelines i wish were put out in that format sometimes the 18 pages of legal text would be more informative then what seems to be gone through PR so many times there is hardly anything left to tell you what it is. So ppl will guess and many will guess wrong. Yeah i know the age of websites being pages of text is gone but for changes like this they should have done it that way. Not mostly images to show what they mean not mostly images to say it. Images are iffy and leave a lot up to interpretation words don't and i am sure Twitch Legal would be happy to write it in a business to business way that will stand up in EU court. As EU court is stricter than US court so writing it so it holds up in EU court will mean it will in US court. Now with images Twitch is hoping the companies who do streams for charity and what not do not get a strike for this as being brought to court over a unclear image will be up to the lawyers to decide what does this image mean legally. Thus why all text is always better when talking with and talking about sponsorships and advertising.

Amazing and informative video! Ty Ludwig

The problem is that Twitch can (and likely will) use this rule as an excuse to ban streamers that they personally don't like. Their track record is abhorrent, and I have no doubt that we'll continue to see more examples of unequal moderation in the coming years.

I hope my fav streamers like toast and dougdoug come to youtube as a result. This could be a huge dub for me I don’t care about the other streamers

I love your mustache. I hope you just ignore all the stache haters and keep it

Twitch is targeting a specific group. The advertisers themselves. Twitch wants them to come to twitch directly. Can’t make money if the advertisers are going to the content creators themselves.

This news is making me happy and laughing at the same time Twitch is collapsing 😁😂

For the love of God please Ludwig this is the most perfect occasion to create a new platform !!! You have the ressources, the people, the willpower and the perfect circumstances to make it happen !!!

Twitch and Reddit are in a war about who can make their products worse.

Twitch loves proving to Ludwig that he made the right decision moving to Clip-Share.

There is also the angle to consider of what if someone were to sue them or take some sort of action against them because they paid to remove ads and then the content still has embedded ads. From a consumer perspective it does kind of suck when a company says if you give them money, you don’t have to watch ads and then they still show you ads.

the rules seems reasonable to me...
there is still plenty of wiggle room for sponsor content...
just not pre-recorded ones since that will be cutting into the platform's domain...
it doesn't block you from doing well rehearse performance on stream...
also doesn't block you from using physical props... which really can be a work around for overlays really...

With those rules I guess Ibai's "La Velada 3" will probably be streamed in Clip-Share. The hype is huge and it may blow all previous records big time (They sold out the live venue tickets in only an hour. A 60,000 stadium at that) and twitch seems to be trying to shot themselves in the foot. Yes, it is only a one time a year thing, but it can send a powerful message.

Did twitch staff ever explain why exactly they came up with these specific guidelines in the first place?

The reason Twitch has this new policy is because they’re trying to strong-arm streamers into accepting their new 50/50 contracts. If a Twitch streamer cannot outsource ad revenue, they become totally dependent on Twitch for their income. Then, all of the contract bargaining power goes to Twitch.

the 3% logo thing feels like a great idea except for sponsored streams. if ad revenue is essential to running those big events not the best move on twitch's part but on an individual stream there feels like there's a line between solely selling people content and solely selling people a brand that twitch is balancing on, and at least for this it feels like twitch is trying to make their platform more viewer-oriented by moving more towards that content-centric model. the space those 3% ads take up on the screen is not as big of an issue as it feels like ludwig is trying to make it, the ad is just an ad. like the focus is to create content, not to sell as many brands as possible. if this alone genuinely and heavily impacts creator's revenue streams then twitch needs to fix some bigger problems. positive change in most cases imo. for the burn-in ads, yeah it just feels like twitch is trying to cart over its' creator's brand deals over to its management to get a cut of it. from a viewer perspective this is nice because less ads but from every other perspective it's a scummy and see-through business practice

Here's my guess for Twitch:
Twitch's long term plan is to implement an official tool into the UI for all these things, like burn-in ads and overlays. That way they can gather/sell data and eventually attempt to force a cut of it to go to them.
They are starting the update this way to have all the negative pressure come in, and then "compromise" with a solution that they planned from the get-go.
A boycott or something would probably be a good move, or just transfer from twitch. Just my guess 🤷‍♂️

ludwig pulling up brian kibler, MTG hall of famer, and saying “some guy on twitter” is hilarious

Here is the biggest thing... they really need to stop trying to be sneaky about this shit. That stuff flew past us years ago but now that we get the majority of our news and content from online journalists someone is going to see it. Just... make the announcement first. Be up front about it and sure, some people will be pissed, but not as pissed as if you behave like a cheating significant other trying to slip it in behind someone's back.

Twitch is the AOL of streaming blowing a 10 Year lead.

In haggling, your initial offer with be much more extreme than what you're opting for, because you take in account that the backlash would set that offer back. But the reality is that the smaller offer was what you wanted to achieve in the first place.
Maybe it's Twitch's way to get what they want with the drama being only targeted towards the initial changes and not the entire update as a whole.

I really think a big part of the problem might be that people don't trust Amazon as much as Google. Twitch was great, but then they got bought out by Amazon like 7 years ago. Maybe nobody really thinks about the Amazon bit as much anymore, but the Amazon bit does impact Twitch a lot and I wonder if we all just inherently don't trust Twitch to not abuse new policies because Amazon is there lurking in the dark recesses of our minds.

This is worse in more ways than one. If most major Twitch streamers move over to Clip-Share, that means Clip-Share now controls the majority of the long form online content you can experience. That means that they can make even worse decisions but we’ll still be stuck to them because you can only make money at Clip-Share

Critical Role was, and proabably still is, one of the highest paid channels on Twitch. Every single stream has a 15 minute AD and fanart break plus many bonus reads/skits which means that this would be directly conflicting these rules and twitch risks loosing the massive views that they bring.

For the 3% you could technically do every other pixel so it looks about 50% transparency but is double the size

I like how his ventriloquist training finally starting to pay off right at the beginning of the video. Good job Lud.

I don't necessarily believe the purpose of the limitations with these ads is to attack anyone, I think it may be Twitch trying to not have a platform such as other videostreaming platforms with large pop-up ads. Especially ones that you can't even click away as it is burned into the stream by the streamer, I think that may also be the reason for a specified size limit for the ad on screen. However in saying this, I don't really use twitch at all as I don't have the time to sit through streams so I watch my favorite streamers through Clip-Share anyway.

What's funny is that the best-case scenario is Twitch pulling it back and saying "Sorry", and that STILL won't save them. The platform will die slower as contracts expire and the top streamers dabble with other platforms, instead of a mass exodus.

There are streamers that insert ads at the most important parts of stream, they use it to harass viewers, and Twitch obviously caught on how to how many streamers were violating that. It’s the streamers that are taking advantage of people thar ruined this for the rest of you. So honestly, this doesn’t surprise me.

as a viewer, not a content creator, I'm happy about the changes. Streams have become too riddled with ads and simply makes the viewing experience horrible.

This kind of reaction should’ve happened long ago, they’ve just slowly been making small changes until eventually they do everything they want to

If Clip-Share could manage to not have a horrible streaming feature then Twitch would have been done long ago, but now Twitch is just killing themselves

man, twitch is really all for streaming, they even shot themselves in the foot by making it remarkably easy for a competitor to rise and shine, by being just a bit less freaking greedy

Although the experience as a viewer will be better, I can see this hurting streamers

Yeah you gotta love how Twitch just doesn't really care about their communities. It just reminds me of the time back when my Twitch account was hacked into and stolen from me and when I tried asking for Twitch tech support to help me out all they told me in the emails; (that I still have from them). Their responses were to either just sign into my account and change my password which wasn't possible since the hacker changed my email on the account. Also option two was to go to the Q&A page and see what I am to do in the situation which on that page all it told me to do was the same thing they said in the email. So yeah twitch isn't much help at times and they seem to be more into just nuking themselves through their own failed policies and other stuff they do.
PS: I did eventually get my account back but it was through me paying off the hacker and getting it back from them on my own without help from Twitch.

A new Mogul Mail is the only good thing to come out of this whole ordeal

Twitch is so committed to gaming, they’re speed running bankruptcy.