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Deion Sanders Breaks Down His Iconic Style, from Prime Time to Coach Prime | GQ Sports

  • Published on Jan 8, 2023 verรถffentlicht
  • "I don't follow trends, I set trends. I make you look down at yourself when you see me." The legendary Deion Sanders is being inducted into our inaugural GQ Sports Style Hall of Fame. From "Prime Time" to Coach Prime, Deion breaks down the iconic looks that made him the style legend he is today.
    To learn more about GQ Sports Style Hall of Fame, head to www.gq.com/shof
    Director: Chris Smith
    Director of Photography: Robbie Coblentz
    Editor(s): Robby Massey
    Celebrity Talent: Deion Sanders
    Executive Producer: Traci Oshiro
    Producer: Jean-Luc Lukunku
    Associate Producer: Camille Ramos
    Line Producer: Jen Santos
    Production Manager: James Pipitone
    Production Coordinator: Jamal Colvin
    Talent Booking: Luke Leifeste
    Camera Operator: Karley Thompson
    Audio: Chad Robertson
    Production Assistant(s): Mark Coblentz
    Associate Director of Post Production: Jarrod Bruner
    Post Production Supervisor: Rachael Knight
    Post Production Coordinator: Ian Bryant
    Supervising Editor: Rob Lombardi
    Assistant Editor: Justin Symonds
    With GQ Sports, the real action is off the field. Get an all-access pass to the world's coolest, most stylish athletes with original series like My Essentials, Actually Me, My First Million, Game Points & More. Watch a GQ editor try his hand at pro sports in Above Average Joe. And get an all-access look into how athletes shop, train, travel, and showcase their love of style, menswear, and sneakers.
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Comments • 0

  • Chris wilt
    Chris wilt 8 months ago +1317

    Donโ€™t let my confidence offend your insecuritiesโ€coach Prime โค๐Ÿ™๐Ÿฟ๐Ÿ™๐Ÿฟ

    • Michelle Baylock
      Michelle Baylock 8 months ago +31

      Classic Coach Prime ๐Ÿ˜ซ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

    • IQ vids
      IQ vids  8 months ago +7


    • Silk Tank
      Silk Tank 8 months ago +23

      Them 80's Black Men Were Flamboyant, Iconic, Heros, Bold, & Strong Minded.....There We're Alot Of Black Men That Dressed And Looked Like Prime Then But They We're Dope Dealers. He Took The Look To Sports ๐Ÿ‘๐Ÿ’ฏ๐Ÿ”ฅ

    • LogicOverEmotion
      LogicOverEmotion 8 months ago +2

      Barz ๐Ÿ˜† ๐Ÿคฃ

    • Casey Ray Harris. Esquire
      Casey Ray Harris. Esquire 8 months ago +14

      Now that's a diplomatic way to say don't hate the player hate the game

  • Randy Schwing
    Randy Schwing 8 months ago +156

    Quite simply this man is a force of nature. He was flashy but he kept his priorities and worked his a$$ off for his whole career. No drugs, alcohol abuse, abuse of women...just PrimeTime. What a guy.

    • Vinh Duong
      Vinh Duong 13 days ago +8

      Doesn't even swear, either.

  • Amir Dennis
    Amir Dennis 8 months ago +723

    None of those styles Deion were ever childish. They were and are still ALL Iconic and Classic๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ

    • Edward Williams
      Edward Williams 8 months ago +2


    • Jay Levinson
      Jay Levinson 8 months ago +2

      ehhh wearing a tracksuit with an obscene amount of chains is a little childish unless you're a slavic man in his 60s

    • Quint
      Quint 8 months ago +10

      @Jay Levinson it was pretty common back then

  • LJ Thirty Fiver
    LJ Thirty Fiver 8 months ago +411

    This man has charisma down to the psychology.
    He could either hustle you if he wanted or make you hustle whether you wanted to or not.

  • Will
    Will 8 months ago +401

    He definitely set trends style and fashion in his era ๐Ÿ’ฏ๐Ÿ’ช๐Ÿพ

  • Nikolas Diallo
    Nikolas Diallo 8 months ago +124

    โ€œIt looked wet, but it was dryโ€ is such a hilarious line, and only Deion says it.

  • xuxon24
    xuxon24 8 months ago +284

    Two of the lines that I always love hearing about Prime is the look good play good and the curl looked wet but it was dry. That man is iconic and did Coaching right he went to a smaller team build them up and showed who he is as a player and that's good.

    • Melissa Williams
      Melissa Williams 8 months ago +4

      Those are mine too๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

    • Tim kinley
      Tim kinley 8 months ago +7

      "You ever seen a cheetah stretch?" Is the best line.

    • Locke Jr
      Locke Jr 22 days ago +1

      The curl looked wet but it was dry.๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ

  • Kissthechef2010
    Kissthechef2010 8 months ago +177

    This was a GREAT interview with Prime Time, Prime or Coach Prime! He never disappoints confidence is everything.๐Ÿ˜‚2๏ธโƒฃ1๏ธโƒฃ

  • I Got Options
    I Got Options 8 months ago +114

    โ€œWeโ€™ve never been one for peer pressure, although we often put pressure on our peers.โ€ โค Like how does he come up with this stuff so quick ๐Ÿ˜‚

    • Countanchs
      Countanchs 8 months ago +5

      It had me dying. I had to rewind it just to catch it again.

    • Cutei pi
      Cutei pi 8 months ago +1

      โ€œIโ€ not โ€œweโ€

    KELSI NICOLE 8 months ago +45

    Love Deionโ€™s personality. Hard not to like this man. His energy is palpable! ๐ŸŒŸ

    • Vannessa Brooks
      Vannessa Brooks 8 months ago +4

      I ABSOLUTELY agree with you...I fell inn LOVE the his CONFIDENCE, his AIR, SWAG etc...and now ..I wanted a man similar, the energy, fin, confidence, knowledge...20 years later, 2 years ago I have my own PRIME MAN...LOVE PRIMETIME๐Ÿฅฐ...LOVE MY PRIME MAN๐Ÿ”ฅโค

  • Angel Castellanos
    Angel Castellanos 8 months ago +96

    โ€œCurl look wet but its dry keep that in mindโ€ ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚ his confidence is second to none

  • Sofiyah Coffee
    Sofiyah Coffee 16 days ago +20

    I love this manโ€™s confidence. He donโ€™t need game, he is GAME โค

  • Lee Lee
    Lee Lee 8 months ago +120

    What Coach Prime exudes is CONFIDENCE not arrogance! He worked his hind parts off to be GREAT! I love his SWAG!

  • Financial G
    Financial G 8 months ago +27

    I forgot how stylish Coach Prime is. He really was so focused on the kids doing well, that I never saw him being a fashion icon only his abilities to coach. He was one of the most stylish men in the NFL. Heโ€™s right about dressing the part and keeping your body in shape these are disciplines for life especially people of color. We are always judged by our appearance. A suit says business and sweats are ok for the field and casual wear, but always dress for the occasion and important events.

  • NFLWife18๐Ÿ‡ฏ๐Ÿ‡ฒ

    Amazing!! I saw Shedeur and Deion, Jr. in different stages of Coach Primes' life! This was enjoyable to watch! Congrats on Coach Primes' success and GQ article! ๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰

  • j26Beezy
    j26Beezy 8 months ago +88

    Prime was my childhood idol. Growing up playing for my peewee football team I did my best to imitate him. Deion Sanders will always be the greatest

    • Rich
      Rich 11 days ago

      Same I got in trouble cause the wrist band on my neck lmaooo

  • Rogelio De Arroz, Jr.
    Rogelio De Arroz, Jr. 19 days ago +11

    He is not just the culture He is THE CULTURE . Fly before Fly

  • KingLo TRG
    KingLo TRG 8 months ago +103

    He looked like all three of his sons in different stages of life

    • PlugedUpNiN 0
      PlugedUpNiN 0 8 months ago +6

      Factss ๐Ÿ˜‚๐Ÿ”ฅ

    • Natasha
      Natasha 7 months ago +10

      Not only do they look like him, their body stance and mannerisms are so much like him.

  • Durand Parker Jr
    Durand Parker Jr 7 months ago +24

    Coach Prime was definitely a trend setter and his confidence is unmatched I luv it ๐Ÿ๐Ÿ๐Ÿ‘‘

  • NateVH
    NateVH 8 months ago +19

    Listening to Prime talk about how he got around the smaller budget of JSU by using social media and his application of it to recruit.
    Primes a smart man and willing to accept and adapt to the times.

  • ItsDJNoName
    ItsDJNoName 8 months ago +13

    Deion is a national treasure. I would love to meet Deion one day.

  • Jew3
    Jew3 8 months ago +86

    "Lettin'em know I was All-State in basketball too, in case they forgot."๐Ÿ’ช๐Ÿฝ๐Ÿ˜‚๐Ÿ˜‚

  • Capo_APX
    Capo_APX 8 months ago +199

    He was Drip before Drip had a Name... ๐Ÿ๐Ÿ’ฏ๐Ÿ’ฏ๐Ÿ”ฅ

  • TAWNish TV (TheFAVECompany)
    TAWNish TV (TheFAVECompany) 8 months ago +122

    Coach Prime has just single-handedly REIGNIGHTED these brands. I ainโ€™t never heard of Emmanuelle Khanh or Sergio Tacchini and so when I say, you are still teaching, still leading, still a factor, wow!!!
    Edit: And since Iโ€™m nosey, I needed to know the man behind these suits. Mr. David Corbitt of Bespoke Apparel, well done sir.

    • Dfrnt_Hues
      Dfrnt_Hues 8 months ago +4

      I looked this stuff up as well. I ALWAYS gotta know!!!

    • G Hix
      G Hix 8 months ago +12

      Sergio Tacchini track suite was big then. I remember as a kid alot of hustlers would wear them in NYC along with rappers at that time..

  • WiseGirlMD ๐Ÿง 
    WiseGirlMD ๐Ÿง  8 months ago +12

    Heโ€™s a thoughtful businessman! Thatโ€™s what I call Winning Thinking!

  • PRIS
    PRIS 8 months ago +27

    Dude was always ahead of his time ๐Ÿ‘Œ

  • BZ4
    BZ4 8 months ago +150

    โ€œWeโ€™ve never been one for peer pressure although we often put pressure on our peers โ€œ goated ๐Ÿ˜‚๐Ÿ

  • The Kizer Approach
    The Kizer Approach 8 months ago +47

    He invented NFL swag

  • ttrue8
    ttrue8 8 months ago +17

    How can anyone not love Coach Prime? Heโ€™s so likable and charming ๐Ÿ˜†, not to mention hilarious and smart.

  • Dan Cleary
    Dan Cleary 8 months ago +9

    Prime. Had so much swag back in the dayโ€ฆ And still has it one of my favorite players excited to see what he does on the next level of coaching.

  • MomofaLeoTv
    MomofaLeoTv 8 months ago +7

    Such a icon! Love him!โค

  • Mena J
    Mena J 8 months ago +37

    The confidence of this man is so attractive. I appreciate all the is doing and has done. The goat!!

    • Jayden Christopher
      Jayden Christopher 8 months ago +1

      WWE wrestler Jake the snake Robert's said it best "Some people got it and some people don't, it's called charisma" And he has it!

  • Supreme Dreams productions Tito Concepcion

    This one of the reasons why Deion is my favorite athlete of all time. I emulated this man growing. The swag and the confidence and fashion sense to be a trend setter all that influenced me and those traits stuck with me my whole life.

  • Arms Nnakwe
    Arms Nnakwe 8 months ago +14

    Excuse me for a moment. This man didn't show up to training camp and still dominated.
    How good was he

    JSOUL 8 months ago +84

    I dont use this loosely ... Hes the GOAT

  • Kalan Ferguson
    Kalan Ferguson 8 months ago +13

    How can you not love some Deion Sanders? Its impossible.

  • King Reese
    King Reese 8 months ago +27

    Coach prime always had style n flash...and he backed it up with hardworking and performance.....on and off the field ๐Ÿ’ฏ๐Ÿ’ช๐Ÿพ

  • joe broadbeef
    joe broadbeef 8 months ago +16

    Honestly, I'm sick and tired of how much I love this dude!

  • Ant V.
    Ant V.  8 months ago +9

    Im glad they are giving Deion his roses while he's still here. He's an incredible speaker and I feel fortunate that I grew up watching him and MJ play every week.

  • Jesse Rabb
    Jesse Rabb 8 months ago +6

    One of my heroes as an athlete and a man. Thanks Prime!

  • Complete_ly_me
    Complete_ly_me 8 months ago +102

    "Curl looked wert but It was dry"๐Ÿ˜ญ๐Ÿคฃlove the honesty.

  • Danesea Hippler-Grantfrew
    Danesea Hippler-Grantfrew 8 months ago +4

    I love โค๏ธ how Coach Prime represents...His Confidence is raw...Great SPECIMEN of a Man... May GOD continue to bless your future endeavors, Sir!

  • Jeremy Guice
    Jeremy Guice 8 months ago +43

    Coach is literally a Living Legend and A SOLDIER for GOD #Great in Every Facet ๐Ÿ’ฏ๐Ÿ’ฏ๐Ÿ’ฏ

  • IamVani Indu
    IamVani Indu 8 months ago +7

    I wish I was born during his time his confidence is something thatโ€™s contagious

  • Special Delivery
    Special Delivery 8 months ago +7

    Deion Sanders was the man and still is the man, gotta love it!
    That's how you do it, never fall off!

  • The Law firm of Chance & Pettigrew

    It's all love to see someone revel in his or her GREATNESS. Another one's confidence doesn't bother mine, matter of fact we're akin to each other... ๐Ÿ’ฏ๐Ÿ’ฏ๐Ÿ’ฏ

  • Ross Casey
    Ross Casey 8 months ago +2

    Dion impresses me in literally everything hes every done. He's him. For what he does for all the kids I have endless admiration for this guy I think he walks on water.

  • Eli Porter
    Eli Porter 8 months ago +29

    I'ma a need a "the curl looked wet but it was dry" t-shirt ๐Ÿ˜‚

  • Shawn Redmond
    Shawn Redmond 7 months ago +4

    Such a humble sportsball legend.

  • hermusicsoundsgood
    hermusicsoundsgood 8 months ago +16

    We love you coach prime. Keep the main thing the main thing. Great interview GQ

  • Lady Dee
    Lady Dee 8 months ago +3

    I have always loved watching Neon Deion/Prime Time back in the โ€˜90s and love watching him now as Coach Prime.

    LEFT BEHIND TIMES 8 months ago +3

    This is epic. Youโ€™ll always be prime time to me coach. Keep inspiringโ€ฆ.#hescomin

  • lovingme now
    lovingme now 8 months ago +8

    โ€œThe curl looked wet, but it was dryโ€! ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

  • 901Cardinal
    901Cardinal 8 months ago +4

    No matter how many athletes try to dress like Prime Time you canโ€™t look like Prime time without being Prime TIME.

  • Daniel Balboa
    Daniel Balboa 14 days ago

    Deion Sanders and the Dallas Cowboys was a great time ...what a legend what a great guy

  • Cam Kupka
    Cam Kupka 8 months ago +3

    Prime makes me want to stop doing MMA and boxing and put the pads on and line up at corner again. Man is truly special and I respect and appreciate him tremendously!

  • Vickie Hurt
    Vickie Hurt 5 days ago

    Iโค Deion. Heโ€™s so flamboyant, honest, and real ๐Ÿ’ฏ!!

  • Full Body Joe
    Full Body Joe 8 months ago +11

    How are you gonna give game to a game giver !!.
    One of his best lines.

    PJ LAVEUS 8 months ago +12

    Heโ€™s the most confident 55 year old I ever seen

  • Ron Cuyos
    Ron Cuyos 8 months ago +13

    I look good.
    I feel good.
    I play good.

  • MrMojoRisin513
    MrMojoRisin513 8 months ago +3

    Prime is a prime example of excellence

  • Demetrius Steelejr
    Demetrius Steelejr 8 months ago +413

    Iverson gotta be next

  • tristancam
    tristancam 8 months ago +30

    Heโ€™s was drafted as a pro to be a pro nobody can never do that

  • Thaeffintruth
    Thaeffintruth 8 months ago +4

    Deion is your favorite athlete's favorite athlete .... Dude just brings style to another level!

  • Rita Franklin
    Rita Franklin 8 months ago +11

    Iconic and Classic...enjoyed this video!!๐Ÿ™๐Ÿพโ™ฅ๏ธ


    I love his confidence

  • Lana Felix
    Lana Felix 8 months ago +59

    It's Prime time Deion being Real

  • K. Kemp
    K. Kemp 8 months ago +5

    The reason Prime was so iconic is he represented style and fashion for us urbanites.

  • Ericka Wilcher
    Ericka Wilcher 8 months ago +10

    Deion Sanders is awesome ๐Ÿ‘๐Ÿฝ โค๐Ÿ˜Š#classic

  • Barney Mason
    Barney Mason 8 months ago +8

    Heโ€™s killing it โคโคโค

  • Bernard Talbert
    Bernard Talbert 8 months ago +3

    I remember when he had a reality TV show with his mansion in Texas. In one episode he gave a tour of two-story building "closet" that was built just to store his old clothing. He had hundreds of bright colored custom suits like he talked about in this video. He also had a ton of dress shoes and sneakers. Personally I thought it was a ridiculous waste of money but that's the image he sells and he's got the money to afford it. In fact those custom-made suits were probably cheaper to buy then the high-end designer stuff people sold him.

  • QD322
    QD322 8 months ago +31

    How can you not like this man ๐Ÿ˜‚

    • SportsHub
      SportsHub 8 months ago

      only the haters ๐Ÿคฃ

    • Otech88
      Otech88 8 months ago +1

      He offends peopleโ€™s insecurities ๐Ÿ˜‚

  • Monek Carter
    Monek Carter 8 months ago

    I Enjoyed the inside look of the Start of COACH PRIME telling about where it ALL began far as his CAREERS in SPORTS ๐Ÿˆโšพ๏ธโค

  • King Maalik
    King Maalik 8 months ago +4

    I believe Mr.Deion Sanders is the spokesperson for sports n style along with heart n smarts keep up the good image Insha Allah

  • LexDime
    LexDime 8 months ago +3

    This was awesome we love Coach Prime

  • Tracey Washington
    Tracey Washington 8 months ago +3

    I just love the way Deion Sanders handle his business. ๐Ÿ‘๐Ÿค“

  • Gerrard
    Gerrard 19 days ago +1

    Some dudes are born with all the swag. Love you Prime

  • Nadine C. LeGrand
    Nadine C. LeGrand 19 hours ago

    He GQ Sports you guys are on to something here! I look forward to seeing many more athletes' iconic styles. Thank you.

  • M. Carol
    M. Carol 8 months ago +6

    Coach Prime/Deion Sanders has ALWAYS been that dude, on and off the field! I used to have the biggest crush on him back in the day๐Ÿ˜ฎโ€๐Ÿ’จ Sidenote: All I see is Shedeur and Deion, Jr. in his old pics๐Ÿ˜

  • Ariane Preston
    Ariane Preston 14 days ago

    He is so entertaining!๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚โค

  • Phillip Esquivel
    Phillip Esquivel 4 days ago

    Thank you Sanders fam for making college football great again ๐ŸŽ‰โค

  • Marla
    Marla 8 months ago +45

    Iโ€™m seeing a lot of Shedeur in those pictures, he should definitely do a remake for w side by side picture

    • cheryl6 smith-mcinnis
      cheryl6 smith-mcinnis 8 months ago +30

      Shedeur looks just like young prime but Shilo acts exactly like prime time.

    • Tyree k.
      Tyree k. 8 months ago +11

      @cheryl6 smith-mcinnissomeone on their vlogs said that Shilo is Prime in public and Shedeur is Prime in private.

  • Ms Sonya
    Ms Sonya 8 months ago +10

    Love this smooth look on Coach Primeโค

  • Valerie Billings
    Valerie Billings 20 days ago

    Much love and respect for Prime! โค

  • Marlon King
    Marlon King 8 months ago +1

    How can you not love this guy ๐Ÿ˜†๐Ÿ˜†๐Ÿ˜‚

  • Tamara Smith
    Tamara Smith 8 months ago +6

    Iโ€™m loving every bit of this ๐Ÿ˜Ž

  • Demitrius Williams
    Demitrius Williams 3 months ago

    Such a boss in the game ๐Ÿ’ฏ

  • Carol L
    Carol L 8 months ago +36

    Swagger on a trillion. ๐Ÿ™Œ๐Ÿฝ

  • Fame Corona
    Fame Corona 4 months ago

    Deion a real one respect โœŠ๐Ÿผ especially when he was a Niner

    OYKOGEK-5-7ZOMB 8 months ago +1

    Love coach prime can hear him talk all day and these stories I swear lol

  • Treyson Zobell
    Treyson Zobell 8 months ago +3

    Changed the game on and off the field

  • lee4pres
    lee4pres 8 months ago +3

    I can listen to him talk all day

  • Al Love
    Al Love 8 months ago +29

    When you look up the meaning of swag in the dictionary you see a picture of Coach Prime. WE COMIN'!

  • misaki
    misaki 8 months ago +2

    more of these types of videos please!!

  • Wadsworth
    Wadsworth 6 months ago

    Would like to know what shades he's rocking today as a coach, particularly the mirrored wayfarers that he seems to be wearing the whole time.

  • Musa1017
    Musa1017 8 months ago +8

    he makes getting old look so cool lol

    • Kerry Jones
      Kerry Jones 8 months ago +6

      Cool doesnโ€™t have an age sonโ€ฆItโ€™s timeless!

  • Connor M.
    Connor M. 22 days ago

    Gotta be one of the smoothest, most confident men I've ever witnessed ๐Ÿ‘

  • drinkingpoolwater
    drinkingpoolwater 8 months ago +16

    prime was swagger before swagger. drip before drip. style before style.

  • D Weather
    D Weather 5 months ago +1

    Prime's iconic life story is a Movie ๐ŸŽฅ

  • DaBassLady Covers
    DaBassLady Covers 8 months ago +7

    This is so fun, taking this walk down memory lane you can see all his sons in those pics, I think Shilo looks more like his Grandmother Ms Connie.