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Deion Sanders Breaks Down His Iconic Style, from Prime Time to Coach Prime | GQ Sports
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- Published on Jan 8, 2023 veröffentlicht
- "I don't follow trends, I set trends. I make you look down at yourself when you see me." The legendary Deion Sanders is being inducted into our inaugural GQ Sports Style Hall of Fame. From "Prime Time" to Coach Prime, Deion breaks down the iconic looks that made him the style legend he is today.
To learn more about GQ Sports Style Hall of Fame, head to www.gq.com/shof
Director: Chris Smith
Director of Photography: Robbie Coblentz
Editor(s): Robby Massey
Celebrity Talent: Deion Sanders
Executive Producer: Traci Oshiro
Producer: Jean-Luc Lukunku
Associate Producer: Camille Ramos
Line Producer: Jen Santos
Production Manager: James Pipitone
Production Coordinator: Jamal Colvin
Talent Booking: Luke Leifeste
Camera Operator: Karley Thompson
Audio: Chad Robertson
Production Assistant(s): Mark Coblentz
Associate Director of Post Production: Jarrod Bruner
Post Production Supervisor: Rachael Knight
Post Production Coordinator: Ian Bryant
Supervising Editor: Rob Lombardi
Assistant Editor: Justin Symonds
With GQ Sports, the real action is off the field. Get an all-access pass to the world's coolest, most stylish athletes with original series like My Essentials, Actually Me, My First Million, Game Points & More. Watch a GQ editor try his hand at pro sports in Above Average Joe. And get an all-access look into how athletes shop, train, travel, and showcase their love of style, menswear, and sneakers. 
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Don’t let my confidence offend your insecurities”coach Prime ❤🙏🏿🙏🏿
Classic Coach Prime 😫😂😂😂😂
🗣🗣🗣
Them 80's Black Men Were Flamboyant, Iconic, Heros, Bold, & Strong Minded.....There We're Alot Of Black Men That Dressed And Looked Like Prime Then But They We're Dope Dealers. He Took The Look To Sports 👏💯🔥
Barz 😆 🤣
Now that's a diplomatic way to say don't hate the player hate the game
Quite simply this man is a force of nature. He was flashy but he kept his priorities and worked his a$$ off for his whole career. No drugs, alcohol abuse, abuse of women...just PrimeTime. What a guy.
Doesn't even swear, either.
None of those styles Deion were ever childish. They were and are still ALL Iconic and Classic🔥🔥🔥
Weak
ehhh wearing a tracksuit with an obscene amount of chains is a little childish unless you're a slavic man in his 60s
@Jay Levinson it was pretty common back then
This man has charisma down to the psychology.
He could either hustle you if he wanted or make you hustle whether you wanted to or not.
Facts such an interesting guy
He definitely set trends style and fashion in his era 💯💪🏾
“It looked wet, but it was dry” is such a hilarious line, and only Deion says it.
Two of the lines that I always love hearing about Prime is the look good play good and the curl looked wet but it was dry. That man is iconic and did Coaching right he went to a smaller team build them up and showed who he is as a player and that's good.
Those are mine too😂😂😂😂
"You ever seen a cheetah stretch?" Is the best line.
The curl looked wet but it was dry.🔥🔥🔥🔥🔥
This was a GREAT interview with Prime Time, Prime or Coach Prime! He never disappoints confidence is everything.😂2️⃣1️⃣
“We’ve never been one for peer pressure, although we often put pressure on our peers.” ❤ Like how does he come up with this stuff so quick 😂
It had me dying. I had to rewind it just to catch it again.
“I” not “we”
Love Deion’s personality. Hard not to like this man. His energy is palpable! 🌟
I ABSOLUTELY agree with you...I fell inn LOVE the his CONFIDENCE, his AIR, SWAG etc...and now ..I wanted a man similar, the energy, fin, confidence, knowledge...20 years later, 2 years ago I have my own PRIME MAN...LOVE PRIMETIME🥰...LOVE MY PRIME MAN🔥❤
“Curl look wet but its dry keep that in mind” 😂😂😂 his confidence is second to none
I love this man’s confidence. He don’t need game, he is GAME ❤
What Coach Prime exudes is CONFIDENCE not arrogance! He worked his hind parts off to be GREAT! I love his SWAG!
I forgot how stylish Coach Prime is. He really was so focused on the kids doing well, that I never saw him being a fashion icon only his abilities to coach. He was one of the most stylish men in the NFL. He’s right about dressing the part and keeping your body in shape these are disciplines for life especially people of color. We are always judged by our appearance. A suit says business and sweats are ok for the field and casual wear, but always dress for the occasion and important events.
Amazing!! I saw Shedeur and Deion, Jr. in different stages of Coach Primes' life! This was enjoyable to watch! Congrats on Coach Primes' success and GQ article! 🎉🎉🎉🎉
Shedeur is his twin!
Prime was my childhood idol. Growing up playing for my peewee football team I did my best to imitate him. Deion Sanders will always be the greatest
Same I got in trouble cause the wrist band on my neck lmaooo
He is not just the culture He is THE CULTURE . Fly before Fly
He looked like all three of his sons in different stages of life
Factss 😂🔥
Not only do they look like him, their body stance and mannerisms are so much like him.
Coach Prime was definitely a trend setter and his confidence is unmatched I luv it 🐐🐐👑
Listening to Prime talk about how he got around the smaller budget of JSU by using social media and his application of it to recruit.
Primes a smart man and willing to accept and adapt to the times.
Deion is a national treasure. I would love to meet Deion one day.
"Lettin'em know I was All-State in basketball too, in case they forgot."💪🏽😂😂
Bruh confidence is inspiring 😂
He was Drip before Drip had a Name... 🐐💯💯🔥
Coach Prime has just single-handedly REIGNIGHTED these brands. I ain’t never heard of Emmanuelle Khanh or Sergio Tacchini and so when I say, you are still teaching, still leading, still a factor, wow!!!
Edit: And since I’m nosey, I needed to know the man behind these suits. Mr. David Corbitt of Bespoke Apparel, well done sir.
I looked this stuff up as well. I ALWAYS gotta know!!!
Sergio Tacchini track suite was big then. I remember as a kid alot of hustlers would wear them in NYC along with rappers at that time..
He’s a thoughtful businessman! That’s what I call Winning Thinking!
Dude was always ahead of his time 👌
“We’ve never been one for peer pressure although we often put pressure on our peers “ goated 😂🐐
He invented NFL swag
How can anyone not love Coach Prime? He’s so likable and charming 😆, not to mention hilarious and smart.
Prime. Had so much swag back in the day… And still has it one of my favorite players excited to see what he does on the next level of coaching.
Such a icon! Love him!❤
The confidence of this man is so attractive. I appreciate all the is doing and has done. The goat!!
WWE wrestler Jake the snake Robert's said it best "Some people got it and some people don't, it's called charisma" And he has it!
This one of the reasons why Deion is my favorite athlete of all time. I emulated this man growing. The swag and the confidence and fashion sense to be a trend setter all that influenced me and those traits stuck with me my whole life.
Excuse me for a moment. This man didn't show up to training camp and still dominated.
How good was he
One of the greatest
I dont use this loosely ... Hes the GOAT
How can you not love some Deion Sanders? Its impossible.
Coach prime always had style n flash...and he backed it up with hardworking and performance.....on and off the field 💯💪🏾
Honestly, I'm sick and tired of how much I love this dude!
Im glad they are giving Deion his roses while he's still here. He's an incredible speaker and I feel fortunate that I grew up watching him and MJ play every week.
One of my heroes as an athlete and a man. Thanks Prime!
"Curl looked wert but It was dry"😭🤣love the honesty.
I love ❤️ how Coach Prime represents...His Confidence is raw...Great SPECIMEN of a Man... May GOD continue to bless your future endeavors, Sir!
Coach is literally a Living Legend and A SOLDIER for GOD #Great in Every Facet 💯💯💯
I wish I was born during his time his confidence is something that’s contagious
Deion Sanders was the man and still is the man, gotta love it!
That's how you do it, never fall off!
It's all love to see someone revel in his or her GREATNESS. Another one's confidence doesn't bother mine, matter of fact we're akin to each other... 💯💯💯
Dion impresses me in literally everything hes every done. He's him. For what he does for all the kids I have endless admiration for this guy I think he walks on water.
I'ma a need a "the curl looked wet but it was dry" t-shirt 😂
Such a humble sportsball legend.
Humble!? No.
We love you coach prime. Keep the main thing the main thing. Great interview GQ
I have always loved watching Neon Deion/Prime Time back in the ‘90s and love watching him now as Coach Prime.
This is epic. You’ll always be prime time to me coach. Keep inspiring….#hescomin
“The curl looked wet, but it was dry”! 😂😂😂😂😂😂
No matter how many athletes try to dress like Prime Time you can’t look like Prime time without being Prime TIME.
Deion Sanders and the Dallas Cowboys was a great time ...what a legend what a great guy
Prime makes me want to stop doing MMA and boxing and put the pads on and line up at corner again. Man is truly special and I respect and appreciate him tremendously!
I❤ Deion. He’s so flamboyant, honest, and real 💯!!
How are you gonna give game to a game giver !!.
One of his best lines.
He’s the most confident 55 year old I ever seen
I look good.
I feel good.
I play good.
-Primetime
Prime is a prime example of excellence
Iverson gotta be next
He is actually part of the style class. Allen Iverson and Derek Jeter
Fosho
He's on the list! 💯
Or
Mel gibson in lethal weapon & braveheart
Bubba Chuck is definitely a trend setter the 757’s own
He’s was drafted as a pro to be a pro nobody can never do that
Deion is your favorite athlete's favorite athlete .... Dude just brings style to another level!
Iconic and Classic...enjoyed this video!!🙏🏾♥️
I love his confidence
It's Prime time Deion being Real
The reason Prime was so iconic is he represented style and fashion for us urbanites.
Deion Sanders is awesome 👏🏽 ❤😊#classic
He’s killing it ❤❤❤
I remember when he had a reality TV show with his mansion in Texas. In one episode he gave a tour of two-story building "closet" that was built just to store his old clothing. He had hundreds of bright colored custom suits like he talked about in this video. He also had a ton of dress shoes and sneakers. Personally I thought it was a ridiculous waste of money but that's the image he sells and he's got the money to afford it. In fact those custom-made suits were probably cheaper to buy then the high-end designer stuff people sold him.
How can you not like this man 😂
only the haters 🤣
He offends people’s insecurities 😂
I Enjoyed the inside look of the Start of COACH PRIME telling about where it ALL began far as his CAREERS in SPORTS 🏈⚾️❤
I believe Mr.Deion Sanders is the spokesperson for sports n style along with heart n smarts keep up the good image Insha Allah
This was awesome we love Coach Prime
I just love the way Deion Sanders handle his business. 👍🤓
Some dudes are born with all the swag. Love you Prime
He GQ Sports you guys are on to something here! I look forward to seeing many more athletes' iconic styles. Thank you.
Coach Prime/Deion Sanders has ALWAYS been that dude, on and off the field! I used to have the biggest crush on him back in the day😮💨 Sidenote: All I see is Shedeur and Deion, Jr. in his old pics😁
He is so entertaining!😂😂😂😂😂❤
Thank you Sanders fam for making college football great again 🎉❤
I’m seeing a lot of Shedeur in those pictures, he should definitely do a remake for w side by side picture
Shedeur looks just like young prime but Shilo acts exactly like prime time.
@cheryl6 smith-mcinnissomeone on their vlogs said that Shilo is Prime in public and Shedeur is Prime in private.
Love this smooth look on Coach Prime❤
Much love and respect for Prime! ❤
How can you not love this guy 😆😆😂
I’m loving every bit of this 😎
Such a boss in the game 💯
Swagger on a trillion. 🙌🏽
Deion a real one respect ✊🏼 especially when he was a Niner
Love coach prime can hear him talk all day and these stories I swear lol
Changed the game on and off the field
I can listen to him talk all day
When you look up the meaning of swag in the dictionary you see a picture of Coach Prime. WE COMIN'!
more of these types of videos please!!
Would like to know what shades he's rocking today as a coach, particularly the mirrored wayfarers that he seems to be wearing the whole time.
he makes getting old look so cool lol
Cool doesn’t have an age son…It’s timeless!
Gotta be one of the smoothest, most confident men I've ever witnessed 👏
prime was swagger before swagger. drip before drip. style before style.
Prime's iconic life story is a Movie 🎥
This is so fun, taking this walk down memory lane you can see all his sons in those pics, I think Shilo looks more like his Grandmother Ms Connie.